Past Winners of the WFFSA Floral Xcellence Awards
The WFFSA Floral Xcellence Awards debuted in 2025, marking a new chapter in celebrating floriculture’s most exceptional varieties. Each year, breeders and growers from across the globe present their most innovative and high-quality floral selections, earning recognition from wholesale buyers, industry leaders and fellow WFFSA members. The winners honored represent the creativity, craftsmanship and forward-thinking vision that define our dynamic industry.
This growing legacy of Floral Xcellence continues to elevate and inspire. Past honorees set the benchmark for what’s possible — from groundbreaking breeding breakthroughs to varieties that redefine beauty, resilience and performance. Explore our winners below and celebrate the floral varieties helping shape the future of floriculture.
2026 WFFSA Floral Xcellence Award Winners
Breeder Xcellence Award
CLOUD NINE – Chrysanthemum by Icon Selections
Rose Grower Xcellence Award
Kora™ by Danziger (Dan Flower Farm)
Spray Rose Grower Xcellence Award
Spray Rose “Fibonacci Yantra” by Genviv (Esmeralda Farms)
Garden Rose Grower Xcellence Award
Garden Rose, Tie Dye by Choice Farms
Filler Grower Xcellence Award
Million Daisy™ Gypsophila by Danziger (Dan Flower Farm)
Other Variety Xcellence Award
Chrysanthemum Tamarindo from Royal Van Zanten
Member Favorite Award
Golden Dragon Fly from Native Blooms
2025 WFFSA Floral Xcellence Award Winners
Breeder Xcellence Award
UNICORN by Danziger
Grower Xcellence Award
Chrysanthemum – Super Magnum by Florisol & Co.
Member Favorite Award
Carnation Apple Tea by Ayurá SAS