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Virtual Events/Webinars

WFFSA Virtual Wholesaler Discussion Groups

WFFSA invites all wholesale members to join our FREE and interactive virtual sessions designed exclusively for wholesalers.

This is your chance to connect with fellow industry professionals to share insights, talk trends, and navigate challenges together.

Upcoming Events:

May Virtual Wholesaler Discussion Group

Tuesday, May 12, 12:00 - 1:15 P.M. Eastern time

Wholesale Members only

Two days after Mother’s Day, join a dynamic group of wholesale peers for an honest, interactive roundtable on what just happened and what’s next.

We’ll break down real performance insights, how to pivot into event season, and practical ways to protect margins in a rising-cost environment.

Come ready to share, listen, and leave with ideas you can put to work immediately.

Register for May 12 Discussion Group

Registrants will receive an email with Microsoft Teams event information 24 hours prior to the event. For assistance with registering for this event or joining WFFSA as a wholesale member, please contact WFFSA at [email protected] or 410-940-6580.

Moderators

John Burk, DVFlora

Alex Shibata, Mt. Eden Floral Co.

September Virtual Wholesaler Discussion Group

Tuesday, September 15, 12:00 - 1:15 PM Eastern time

Wholesale Members only

Let's talk about your team! Where does your company need to recruit and hire new staff? How can we empower current staff and plan for the future?
This live discussion group will center around staffing, valuable skill sets in the industry, workforce planning, succession planning and continuity, hiring and onboarding, and more.

Save the date: September 15! Registration for this event will open one month prior to the event.

November Virtual Wholesaler Discussion Group

Tuesday, November 10, 12:00 - 1:15 P.M. Eastern time

Wholesale Members only

A special guest will join WFFSA for this 1-hour discussion group about best practices as an experienced professional in the wholesale florist industry.

Special guest to be announced.

Past Events:

Valentine's Day Prep

Tuesday, January 13, 12:00 - 1:15 p.m. Eastern Time

Wholesale Members only

WFFSA-exclusive virtual discussion designed for wholesale members during preparation for Valentine’s Day 2026.

This collaborative session explored the impacts of a Saturday holiday, evolving customer expectations, practical preparation tips, and more.

With fellow wholesalers, we gained valuable perspectives from experienced peers, shared industry insights, and took on actionable ideas to support our teams and businesses during one of the industry's busiest times.

Moderated by:

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