WFFSA Virtual Wholesaler Discussion Groups
WFFSA invites all wholesale members to join our FREE focused and interactive virtual sessions designed exclusively for wholesalers. This is your chance to connect with fellow industry professionals to share insights, talk trends, and navigate challenges together.
Participants in each virtual session may be eligible for giveaway prizes!
UPCOMING
Wholesaler Discussion Groups in-person at WFFSA Floral Distribution Conference
Monday, March 2| 10:00 AM - 12:30 pM (ET) - Wholesale Members ONLY
Wholesaler Discussion Groups Virtual
Schedule to be determined - Wholesale Members ONLY
More information coming soon!
Valentine's Day Prep
RECENT EVENTS
Tuesday, January 13| 12:00 - 1:15 p.m. (ET) - Wholesale Members ONLY
Moderated By:
WFFSA-exclusive virtual discussion designed for wholesale members during preparation for Valentine’s Day 2026.
This collaborative session explored the impacts of a Saturday holiday, evolving customer expectations, practical preparation tips, and more.
With fellow wholesalers, we gained valuable perspectives from experienced peers, shared industry insights, and took on actionable ideas to support our teams and businesses during one of the industry's busiest times.
John Burk, DVFlora
