Meet the Wholesale Distributor
& WFFSA
In the last few years, no one in the floral industry has changed more than the wholesale florist. Today, wholesalers are in a new position in the distribution channel, serving a vital and expanding role in floral distribution. No organization is as uniquely positioned to meet the needs of floral distribution today as WFFSA. We understand the logistical, operational, and marketing challenges that both wholesalers and suppliers face in a changing market.
We tackle the big issues – increasing profitability, improving logistics, and reducing operational costs – as well as the everyday ones, like helping you find new sources, new customers, and new ways to sell. WFFSA’s programs, services, events, and communications are designed to provide the solutions, guidance, and information your business demands today – and into the future.
WFFSA is the one – and only – association solely dedicated to the floral wholesale business and its suppliers. Let WFFSA become a valuable resource for you and your company.
