Wholesale Florist
& Florist Supplier
Association
WFFSA is the one — and only — association solely dedicated to the floral wholesale business and its suppliers.
Membership Benefits
Discover upcoming events, register online, enjoy live experiences, and connect with community.
Events & Education
Discover upcoming events, register online, enjoy live experiences, connect with community.
Floral Distribution Conference
See what we did together at the 2025 Floral Distribution Conference, March 2-5, in Miami.
DevX
Join us for DevX 2025 in Cleveland. Immerse yourself in hands-on learning, witness the growing and distribution process, and savor the scenic surroundings.
Flower Movement
Join the Flower Movement, uniting the floral community. Together, let’s spotlight industry innovators, share stories, and foster unity.
Bill Doran Company Announces Strategic Acquisition of Denver Wholesale Florists – Bill Doran Company
Rockford, IL – August 5, 2025 – Bill Doran Company (BDC), a leader in the floral industry celebrating their 80th year of dedicated service, is
Vertical Integration: Building a Smarter Supply Chain
What are the biggest challenges you face each day? For wholesalers, answering this question might feel like choosing your least favorite child. Or, as the
WFFSA DevX 2025 Wraps with High Energy, Industry Insights and Unforgettable Moments in Cleveland
Washington, DC – July 29, 2025 – The Wholesale Florist & Florist Supplier Association (WFFSA) has officially wrapped its 2025 Development Experience (DevX), held July
Bracing for Uncertainty: Tariffs, Confidence & the Cost Curve in the Floral Industry
If there’s one thing the last few years have taught us in the floral industry, it’s this: agility isn’t optional. From navigating the pandemic to
Welcome New Members
Join us in welcoming our new members who bring fresh ideas and enthusiasm to our vibrant and growing community.
