Wholesale Florist
& Florist Supplier
Association
WFFSA is the one — and only — association solely dedicated to the floral wholesale business and its suppliers.
Membership Benefits
Discover upcoming events, register online, enjoy live experiences, and connect with community.
Events & Education
Discover upcoming events, register online, enjoy live experiences, connect with community.
Floral Distribution Conference
See what we did together at the 2025 Floral Distribution Conference, March 2-5, in Miami.
DevX
Join us for DevX 2025 in Cleveland. Immerse yourself in hands-on learning, witness the growing and distribution process, and savor the scenic surroundings.
Flower Movement
Join the Flower Movement, uniting the floral community. Together, let’s spotlight industry innovators, share stories, and foster unity.
Tinting Flowers… Breaking the Paradigm
For centuries, flowers have symbolized beauty and elegance. From the timeless red rose to the simple daisy, flowers can express what words sometimes can’t. But
Petals and Posts: A Beginner’s Guide to Social Media for Wholesalers
If you’re a wholesale florist, chances are your day starts early, moves fast, and involves more buckets, boxes, and carts than hashtags or filters. Social
Delaware Valley Floral Group, LLC Announces Acquisition of Pennock Floral Locations in Pennsauken, NJ and Laurel, MD
SEWELL, NJ – The Delaware Valley Floral Group, LLC (DVFG) has reached an agreement to acquire certain assets of Pennock Floral, specifically their wholesale floral
Growing Remotely: Empowering a Remote Floral Workforce in a Changing Industry
The floral industry is vibrant, ever-changing, and unpredictable. From last-minute holiday surges to supply chain issues tied to seasonality, managing a floral business means being
Welcome New Members
Join us in welcoming our new members who bring fresh ideas and enthusiasm to our vibrant and growing community.
