Wholesale Florist
& Florist Supplier
Association
WFFSA is the one — and only — association solely dedicated to the floral wholesale business and its suppliers.
Membership Benefits
Discover upcoming events, register online, enjoy live experiences, and connect with community.
Events & Education
Discover upcoming events, register online, enjoy live experiences, connect with community.
Floral Distribution Conference
Get ready for our 2026 Floral Distribution Conference, March 1-4, right back in Miami.
DevX
DevX 2026 will be held in Atlanta, Georgia, July 28-31. Immerse yourself in hands-on learning, witness the growing and distribution process, and savor the scenic surroundings.
Flower Movement
Join the Flower Movement, uniting the floral community. Together, let’s spotlight industry innovators, share stories, and foster unity.
The million-dollar question, “How do we retain our employees?”
*The strategies which Schaefer Wholesale Florist (SWF) deploy need to be taken into consideration as this essay is presented from the lens of a family-owned
Local Roots, Real Talk: What We Learned Launching a Growers Market in Puget Sound
We set out to create a simple weekly growers market in our warehouse. What we got was a front row seat to the hopes, hesitations,
WFFSA President’s 2025 Year in Review and a Look Ahead
As we wrap up 2025, I find myself reflecting on the goals we set at the beginning of the year and the progress we have
AI and Job Impact in the Flower Industry
The floral industry has existed for thousands of years, evolving from ancient trade to a global supply chain. The wholesale florist, as we know it
Welcome New Members
Join us in welcoming our new members who bring fresh ideas and enthusiasm to our vibrant and growing community.
