Wholesale Florist
& Florist Supplier
Association
WFFSA is the one — and only — association solely dedicated to the floral wholesale business and its suppliers.
Membership Benefits
Discover upcoming events, register online, enjoy live experiences, and connect with community.
Events & Education
Discover upcoming events, register online, enjoy live experiences, connect with community.
Floral Distribution Conference
Join us for the 2025 Floral Distribution Conference, March 2-5, in Miami.
DevX
Join us for DevX 2025 in Cleveland. Immerse yourself in hands-on learning, witness the growing and distribution process, and savor the scenic surroundings.
LearnX
Discover WFFSA’s LearnX, offering members customizable learning experiences. Gain access to our e-Learning program, featuring industry-focused courses for professional development.
Flower Movement
Join the Flower Movement, uniting the floral community. Together, let’s spotlight industry innovators, share stories, and foster unity.
New Wholesale Nickel Program Supports Sustainability In Floriculture
Sustainabloom, a program from the American Floral Endowment (AFE), is proud to announce the launch of the Wholesale Nickel Program, a new initiative that empowers wholesalers
WFFSA Wraps Up Successful 2025 Floral Distribution Conference
Miami – March 5, 2025 – The Wholesale Florist and Florist Supplier Association (WFFSA) welcomed around 650 attendees, nearly 100 exhibiting suppliers and over 50
WFFSA Unveils Winners of its New Floral Xcellence Awards at the 2025 Floral Distribution Conference
Miami – March 4, 2025 – On the first day of its 2025 Floral Distribution Conference in Miami, the Wholesale Florist & Floral Supplier Association
CalFlowers Welcomes Lane DeVries as Executive Director to Drive ‘That Flower Feeling’ to New Heights
California – February 6, 2025 – CalFlowers is excited to announce that Lane DeVries has been appointed as Executive Director of CalFlowers, bringing his unparalleled
Member Spotlight
The Delaware Valley Floral Group (DVFG) has reached an agreement to acquire Ferris Brothers Wholesale Florist, located in Middlesex, New Jersey. DVFG will acquire certain assets of the company through an asset purchase agreement.
Welcome New Members
Join us in welcoming our new members who bring fresh ideas and enthusiasm to our vibrant and growing community.
