Wholesale Florist
& Florist Supplier
Association
WFFSA is the one — and only — association solely dedicated to the floral wholesale business and its suppliers.
Membership Benefits
Discover upcoming events, register online, enjoy live experiences, and connect with community.
Events & Education
Discover upcoming events, register online, enjoy live experiences, connect with community.
Floral Distribution Conference
See what we did together at the 2025 Floral Distribution Conference, March 2-5, in Miami.
DevX
Join us for DevX 2025 in Cleveland. Immerse yourself in hands-on learning, witness the growing and distribution process, and savor the scenic surroundings.
Flower Movement
Join the Flower Movement, uniting the floral community. Together, let’s spotlight industry innovators, share stories, and foster unity.
FreshPortal Software and Service First Processing (SFP) Partner to Bring End-to-End Automation to the Floral Industry
FreshPortal Software, a leading provider of cloud-based software solutions for florists, wholesalers, and distributors, has partnered with Service First Processing (SFP), a premier payment automation
2026 Wedding Trends: What to Expect and How Flower Wholesalers Can Stay Ahead
The wedding world is blooming with new energy as we approach 2026. Couples are embracing celebrations that are more intentional, personal, and environmentally conscious—and flowers
WFFSA’s DevX 2025 Heads to Cleveland for a Rock & Roll-Fueled Floral Industry Experience
July 23–25 event blends hands-on education, industry insights and invaluable networking. Washington, DC – May 16, 2025 – The Wholesale Florist & Florist Supplier Association
WFFSA and AFE Unite for Earth Day Webinar: Launch of Sustainabloom and New Resources for Wholesalers
To celebrate Earth Day, the Wholesale Florist & Floral Supplier Association (WFFSA), in partnership with the American Floral Endowment (AFE), hosted a forward-looking webinar: “Sustainability
Welcome New Members
Join us in welcoming our new members who bring fresh ideas and enthusiasm to our vibrant and growing community.
