Wholesale Florist
& Florist Supplier
Association
WFFSA is the one — and only — association solely dedicated to the floral wholesale business and its suppliers.
Membership Benefits
Discover upcoming events, register online, enjoy live experiences, and connect with community.
Events & Education
Discover upcoming events, register online, enjoy live experiences, connect with community.
Floral Distribution Conference
Get ready for our 2026 Floral Distribution Conference, March 1-4, right back in Miami.
DevX
DevX 2026 will be held in Atlanta, Georgia, July 28-31. Immerse yourself in hands-on learning, witness the growing and distribution process, and savor the scenic surroundings.
Flower Movement
Join the Flower Movement, uniting the floral community. Together, let’s spotlight industry innovators, share stories, and foster unity.
WFFSA Holds Mid-Year Board and Committee Meetings in San Antonio
Washington, DC – November 20, 2025 – The Wholesale Florist & Florist Supplier Association (WFFSA) recently convened its mid-year Board of Directors and Committee Meetings
Seed Your Future Launches End-of-Year Campaign to Grow the Next Generation of Horticulture Professionals
National Initiative Aims to Raise $50,000 by December 31 to get career resources into classrooms (October 2025) – Seed Your Future, the national movement dedicated
How to Turn Sustainability into Sales
In today’s floral industry, sustainability is no longer a side conversation or a marketing checkbox. It has become a practical driver of business success. Wholesalers
CalFlowers Match Challenge 2026 Contributions
[Carlsbad, CA] – That Flower Feeling is excited to announce the CalFlowers Match Challenge for 2026 contributions. For every $1.25 raised, CalFlowers will match $1.00, up
Welcome New Members
Join us in welcoming our new members who bring fresh ideas and enthusiasm to our vibrant and growing community.
