Wholesale Florist
& Florist Supplier
Association
WFFSA is the one — and only — association solely dedicated to the floral wholesale business and its suppliers.
Membership Benefits
Discover upcoming events, register online, enjoy live experiences, and connect with community.
Events & Education
Discover upcoming events, register online, enjoy live experiences, connect with community.
Floral Distribution Conference
Get ready for our 2026 Floral Distribution Conference, March 1-4, right back in Miami.
DevX
DevX 2026 will be held in Atlanta, Georgia, July 28-31. Immerse yourself in hands-on learning, witness the growing and distribution process, and savor the scenic surroundings.
Flower Movement
Join the Flower Movement, uniting the floral community. Together, let’s spotlight industry innovators, share stories, and foster unity.
CalFlowers Announces Fun ’N Sun 2026 With Unchanged Pricing and Expanded Educational Experiences for Its 85th Anniversary
San Marcos, CA — 12/17/25 — CalFlowers is pleased to announce details for its highly anticipated Fun ’N Sun 2026 Floral Convention, to be held
How Wholesalers Can Stay Competitive When Retailers Buy Direct
Let’s be honest, retailers buying straight from importers and growers has been happening for years. While buying direct has its benefits, wholesalers need to recognize
The million-dollar question, “How do we retain our employees?”
*The strategies which Schaefer Wholesale Florist (SWF) deploy need to be taken into consideration as this essay is presented from the lens of a family-owned
Local Roots, Real Talk: What We Learned Launching a Growers Market in Puget Sound
We set out to create a simple weekly growers market in our warehouse. What we got was a front row seat to the hopes, hesitations,
Welcome New Members
Join us in welcoming our new members who bring fresh ideas and enthusiasm to our vibrant and growing community.
