Wholesale Florist
& Florist Supplier
Association
WFFSA is the one — and only — association solely dedicated to the floral wholesale business and its suppliers.
Membership Benefits
Discover upcoming events, register online, enjoy live experiences, and connect with community.
Events & Education
Discover upcoming events, register online, enjoy live experiences, connect with community.
Floral Distribution Conference
See what we did together at the 2025 Floral Distribution Conference, March 2-5, in Miami.
DevX
Join us for DevX 2025 in Cleveland. Immerse yourself in hands-on learning, witness the growing and distribution process, and savor the scenic surroundings.
Flower Movement
Join the Flower Movement, uniting the floral community. Together, let’s spotlight industry innovators, share stories, and foster unity.
Cultivating the Future: Bringing the Next Generation into the Floral Industry
The floral industry is a vibrant blend of art, science, and emotion. From fields to vases, flowers play a powerful role in human connection through
Job Posting: Delaware Valley Floral Group Seeks Business Development Manager, NY Metro Area
Company overview: For over six decades, the Delaware Valley Floral Group, LLC (DVFG) has been at the forefront of providing professional retail florists, event designers
The Mystery of Fall Tulips, Revealed!
One of the great questions of the cut flower world is, how do we have tulips in autumn? Most people would agree that tulips
Choice Farms Appoints Jena Gizerskiy as Director of Business Development
Miami, FL — September 2025 — Choice Farms is pleased to announce the appointment of Jena Gizerskiy, CFD, PFCI, as Director of Business Development, joining the company
Welcome New Members
Join us in welcoming our new members who bring fresh ideas and enthusiasm to our vibrant and growing community.
