What’s New with WFFSA?
WFFSA Opens Registration for DevX 2026 in Atlanta
Premier hands-on development experience returns July 28–31 with immersive industry tours and AI-focused education Washington, DC – May 1, 2026 – The Wholesale Florist & ...
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That Flower Feeling Announces Strong Q1 Support from New and Renewing Donors
[Carlsbad, CA] – That Flower Feeling, the national initiative dedicated to inspiring more Americans to enjoy more flowers more often, entered 2026 with broadened industry support, ...
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Floral Express Announces Strategic Expansion in Southwestern Ontario
WOODSTOCK, ON – Floral Express is proud to announce a strategic expansion of its wholesale operations through the acquisition of the assets of Florex Wholesale, ...
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Interview with Mickey Leech, President, Smithers-Oasis, North America Operations
The Smithers Oasis Company recently appointed Mickey Leech as President Smithers-Oasis North America Operations. He succeeds Anne Steward who retired. WFFSA Board member Alex Shibata ...
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WFFSA FDC 2026 Delivers Big Connections, Big Moments & a Bold Look Ahead
Miami – March 4, 2026 – The Wholesale Florist & Florist Supplier Association (WFFSA) concluded its 2026 Floral Distribution Conference (FDC) in Miami this week, ...
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WFFSA Announces New Venue for 2027 Floral Distribution Conference
FDC 2027 to Be Held at the Miami Airport Convention Center (MACC) Miami, FL — March 4, 2026 — The Wholesale Florist & Florist Supplier ...
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WFFSA Honors Bill LaFever with 2026 Leland T. Kintzele Distinguished Service Award
Miami, FL — March 3, 2026 — The Wholesale Florist & Florist Supplier Association (WFFSA) proudly announced that Bill LaFever, President of the Bill Doran ...
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WFFSA Announces Winners of 2026 Floral Xcellence Awards at Floral Distribution Conference
Miami, FL — March 2, 2026 — The Wholesale Florist & Florist Supplier Association (WFFSA) proudly announced the winners of the 2026 Floral Xcellence Awards ...
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WFFSA Holds Mid-Year Board and Committee Meetings in San Antonio
Washington, DC – November 20, 2025 – The Wholesale Florist & Florist Supplier Association (WFFSA) recently convened its mid-year Board of Directors and Committee Meetings ...
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Registration Now Open for WFFSA’s 2026 Floral Distribution Conference in Miami
Floral industry leaders to reconvene March 1–4, 2026, at the Doral Washington, DC – November 3, 2025 – The Wholesale Florist & Florist Supplier Association ...
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WFFSA DevX 2025 Wraps with High Energy, Industry Insights and Unforgettable Moments in Cleveland
Washington, DC – July 29, 2025 – The Wholesale Florist & Florist Supplier Association (WFFSA) has officially wrapped its 2025 Development Experience (DevX), held July ...
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WFFSA’s DevX 2025 Heads to Cleveland for a Rock & Roll-Fueled Floral Industry Experience
July 23–25 event blends hands-on education, industry insights and invaluable networking. Washington, DC – May 16, 2025 – The Wholesale Florist & Florist Supplier Association ...
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