What’s New with WFFSA?
How WFFSA Supports the Next Generation of Industry Leaders
By: Lauren Howkins, President, Continental Farms July 17, 2026 Highlights WFFSA provides education, leadership development, and networking opportunities that help prepare future floral industry leaders. ...
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Why WFFSA Membership Matters: A Wholesaler’s Perspective
By: Jenna Ferleman, Fresh Cut Buying Manager, Baisch & Skinner June 23, 2026 In the floral industry, change is constant. Markets shift, logistics get complicated, ...
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The Past Six Months in Review: Key Shifts Impacting the Wholesale Floral Supply Chain
By: Mark Allen, FloraLife, a division of Smithers-Oasis Company, and Alex Shibata, Mt. Eden Floral Company June 19, 2026 Over the past six months, ...
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Why DevX Matters: Investing in the Future of Floral Leadership
By: Karen Oie, WFFSA Immediate Past President; Director of Sales, Smithers-Oasis North America June 17, 2026 DevX is designed to develop the next generation of ...
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Labor, Logistics, and Margins: The Operational Pressures Facing Floral Wholesalers
By: Emily Gorg, Director of Marketing & Product Management | Len Busch Roses June 10, 2026 Labor is your biggest controllable cost. Focus on labor ...
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WFFSA Remembers Fernando “Fern” Ortega
The Wholesale Florist & Florist Supplier Association (WFFSA) joins the floral community in mourning the loss of Fernando “Fern” Ortega, a colleague, mentor, advocate and ...
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WFFSA Wholesalers Reflect on Mother’s Day, Market Pressures and What Comes Next
Just two days after one of the floral industry’s busiest holidays, WFFSA wholesalers came together for another candid and collaborative Virtual Wholesaler Discussion Group focused ...
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WFFSA Opens Registration for DevX 2026 in Atlanta
Premier hands-on development experience returns July 28–31 with immersive industry tours and AI-focused education Washington, DC – May 1, 2026 – The Wholesale Florist & ...
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Interview with Mickey Leech, President, Smithers-Oasis, North America Operations
The Smithers Oasis Company recently appointed Mickey Leech as President Smithers-Oasis North America Operations. He succeeds Anne Steward who retired. WFFSA Board member Alex Shibata ...
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WFFSA FDC 2026 Delivers Big Connections, Big Moments & a Bold Look Ahead
Miami – March 4, 2026 – The Wholesale Florist & Florist Supplier Association (WFFSA) concluded its 2026 Floral Distribution Conference (FDC) in Miami this week, ...
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WFFSA Announces New Venue for 2027 Floral Distribution Conference
FDC 2027 to Be Held at the Miami Airport Convention Center (MACC) Miami, FL — March 4, 2026 — The Wholesale Florist & Florist Supplier ...
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WFFSA Honors Bill LaFever with 2026 Leland T. Kintzele Distinguished Service Award
Miami, FL — March 3, 2026 — The Wholesale Florist & Florist Supplier Association (WFFSA) proudly announced that Bill LaFever, President of the Bill Doran ...
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