What’s New with WFFSA?
WFFSA’s DevX 2025 Heads to Cleveland for a Rock & Roll-Fueled Floral Industry Experience
July 23–25 event blends hands-on education, industry insights and invaluable networking. Washington, DC – May 16, 2025 – The Wholesale Florist & Florist Supplier Association ...
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WFFSA and AFE Unite for Earth Day Webinar: Launch of Sustainabloom and New Resources for Wholesalers
To celebrate Earth Day, the Wholesale Florist & Floral Supplier Association (WFFSA), in partnership with the American Floral Endowment (AFE), hosted a forward-looking webinar: “Sustainability ...
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Embracing Change: Microsoft Teams Takes the Lead After Skype Closure
In the ever-evolving world of communication, change is not just inevitable; it’s essential for growth. As members of the floral industry, and particularly as part ...
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A New Chapter for WFFSA: Strengthening Wholesalers Through Purpose, Connection, and Community
As we turn the page to a new chapter in WFFSA’s story, I find myself reflecting on the journey that brought us here—and more importantly, ...
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WFFSA Wraps Up Successful 2025 Floral Distribution Conference
Miami – March 5, 2025 – The Wholesale Florist and Florist Supplier Association (WFFSA) welcomed around 650 attendees, nearly 100 exhibiting suppliers and over 50 ...
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WFFSA Unveils Winners of its New Floral Xcellence Awards at the 2025 Floral Distribution Conference
Miami – March 4, 2025 – On the first day of its 2025 Floral Distribution Conference in Miami, the Wholesale Florist & Floral Supplier Association ...
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WFFSA Announces Inaugural Floral Xcellence Awards at the 2025 Floral Distribution Conference
Washington, DC – February 12, 2025 – The Wholesale Florist & Florist Supplier Association (WFFSA) is thrilled to introduce the Floral Xcellence Awards, a premier ...
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2024: Nothing Short of Remarkable | A Message from WFFSA’s President
As we welcome 2025, I want to take a moment to reflect on the incredible progress we made together in 2024 and share our excitement ...
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2024 WFFSA Events Recap: A Look at the Numbers!
Floral Distribution Conference – March 4 -6, 2024 As always, the keynote event for WFFSA each year is the Floral Distribution Conference (aka FDC). This ...
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Top 5 Reasons to Attend DevX 2024: Elevate Your Business
Written By Freddy Melero, Choice Farms, First Vice President, WFFSA As the Vice President of the Wholesale Florist & Florist Supplier Association (WFFSA), I am ...
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WFFSA Names Kari Stringfellow New Executive Vice President
Washington DC (April 15, 2024) – The Wholesale Florist & Florist Supplier Association (WFFSA) is pleased to announce the appointment of Kari Stringfellow as its ...
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A Note from WFFSA President
Karen Oie, WFFSA President It is with great honor and excitement that I address you as the newly elected President for our esteemed association. I ...
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