What’s New with WFFSA?
Danziger Sets the Stage for an Extraordinary Season at Flower Trials 2026
The Netherlands | June 9–12, 2026  Danziger, a global leader in bedding plant breeding, cut flower breeding, and foliage production, invites growers, retailers, wholesalers, ...
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Fun ‘N Sun 2026 Registration & Room Block Now Open—Don’t Miss the Floral Event of the Year
 San Marcos, CA — May 12, 2026 — The California Association of Flower Growers & Shippers (CalFlowers) is thrilled to announce that registration and ...
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Flower Genetics: The Invisible Engine Behind the Ecuadorian Rose
How genetic innovation defines Ecuador’s competitiveness in the global floral market By: Ecuador y sus flores Editorial Team Behind every Ecuadorian rose that reaches a ...
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WFFSA Wholesalers Reflect on Mother’s Day, Market Pressures and What Comes Next
Just two days after one of the floral industry’s busiest holidays, WFFSA wholesalers came together for another candid and collaborative Virtual Wholesaler Discussion Group focused ...
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Choice Farms Welcomes Mery Sanchez to Sales Team
Miami, FL — May 2026 — Choice Farms is pleased to announce the addition of Mery Sanchez to its sales team. Mery brings 15 years of ...
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WFFSA Opens Registration for DevX 2026 in Atlanta
Premier hands-on development experience returns July 28–31 with immersive industry tours and AI-focused education Washington, DC – May 1, 2026 – The Wholesale Florist & ...
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That Flower Feeling Announces Strong Q1 Support from New and Renewing Donors
[Carlsbad, CA] – That Flower Feeling, the national initiative dedicated to inspiring more Americans to enjoy more flowers more often, entered 2026 with broadened industry support, ...
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Floral Express Announces Strategic Expansion in Southwestern Ontario
WOODSTOCK, ON – Floral Express is proud to announce a strategic expansion of its wholesale operations through the acquisition of the assets of Florex Wholesale, ...
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Interview with Mickey Leech, President, Smithers-Oasis, North America Operations
The Smithers Oasis Company recently appointed Mickey Leech as President Smithers-Oasis North America Operations. He succeeds Anne Steward who retired. WFFSA Board member Alex Shibata ...
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WFFSA FDC 2026 Delivers Big Connections, Big Moments & a Bold Look Ahead
Miami – March 4, 2026 – The Wholesale Florist & Florist Supplier Association (WFFSA) concluded its 2026 Floral Distribution Conference (FDC) in Miami this week, ...
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WFFSA Announces New Venue for 2027 Floral Distribution Conference
FDC 2027 to Be Held at the Miami Airport Convention Center (MACC) Miami, FL — March 4, 2026 — The Wholesale Florist & Florist Supplier ...
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WFFSA Honors Bill LaFever with 2026 Leland T. Kintzele Distinguished Service Award
Miami, FL — March 3, 2026 — The Wholesale Florist & Florist Supplier Association (WFFSA) proudly announced that Bill LaFever, President of the Bill Doran ...
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