Financial and Operational Benchmarking

Each year WFFSA offers its wholesale member companies an opportunity to benchmark their company’s performance against their industry peers. WFFSA is pleased to offer the results not only as an Industry Summary Report, but also as a customized online dashboard. There is NO COST for these results for WFFSA companies that participate.

The 2024 WFFSA Financial and Operational Benchmarking Survey offers an annual in-depth analysis of performance metrics such as sales growth, margins, inventory, asset utilization, and productivity.
Results of the study will be shared with participants through two separate reports: 

• The WFFSA Industry Report provides a summarized analysis of trends and insights garnered from the data of all participating WFFSA wholesalers.  
• Each participant will also receive a confidential Customized Benchmarking Report which compares their company’s metrics to wholesalers of similar, size, customer/product focus, and regional profile.

Those who did not participate in the survey are welcome to purchase the report from the WFFSA store.