FreshPortal Software and Service First Processing (SFP) Partner to Bring End-to-End Automation to the Floral Industry
FreshPortal Software, a leading provider of cloud-based software solutions for florists, wholesalers, and distributors, has partnered with Service First Processing (SFP), a premier payment automation ...
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2026 Wedding Trends: What to Expect and How Flower Wholesalers Can Stay Ahead
The wedding world is blooming with new energy as we approach 2026. Couples are embracing celebrations that are more intentional, personal, and environmentally conscious—and flowers ...
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WFFSA’s DevX 2025 Heads to Cleveland for a Rock & Roll-Fueled Floral Industry Experience
July 23–25 event blends hands-on education, industry insights and invaluable networking. Washington, DC – May 16, 2025 – The Wholesale Florist & Florist Supplier Association ...
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WFFSA and AFE Unite for Earth Day Webinar: Launch of Sustainabloom and New Resources for Wholesalers
To celebrate Earth Day, the Wholesale Florist & Floral Supplier Association (WFFSA), in partnership with the American Floral Endowment (AFE), hosted a forward-looking webinar: “Sustainability ...
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Embracing Change: Microsoft Teams Takes the Lead After Skype Closure
In the ever-evolving world of communication, change is not just inevitable; it’s essential for growth. As members of the floral industry, and particularly as part ...
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A New Chapter for WFFSA: Strengthening Wholesalers Through Purpose, Connection, and Community
As we turn the page to a new chapter in WFFSA’s story, I find myself reflecting on the journey that brought us here—and more importantly, ...
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Blooming Business: Embrace a Blossoming Mother’s Day – Your Essential Prep Guide
As Mother’s Day approaches, the air fills with anticipation and the sweet scent of preparation. For floral professionals, this season offers not just a surge ...
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New Wholesale Nickel Program Supports Sustainability In Floriculture
Sustainabloom, a program from the American Floral Endowment (AFE), is proud to announce the launch of the Wholesale Nickel Program, a new initiative that empowers wholesalers ...
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WFFSA Wraps Up Successful 2025 Floral Distribution Conference
Miami – March 5, 2025 – The Wholesale Florist and Florist Supplier Association (WFFSA) welcomed around 650 attendees, nearly 100 exhibiting suppliers and over 50 ...
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WFFSA Unveils Winners of its New Floral Xcellence Awards at the 2025 Floral Distribution Conference
Miami – March 4, 2025 – On the first day of its 2025 Floral Distribution Conference in Miami, the Wholesale Florist & Floral Supplier Association ...
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CalFlowers Welcomes Lane DeVries as Executive Director to Drive ‘That Flower Feeling’ to New Heights
California – February 6, 2025 – CalFlowers is excited to announce that Lane DeVries has been appointed as Executive Director of CalFlowers, bringing his unparalleled ...
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Florists Supply Expands to Ontario
(Florists Supply Ltd. Expands into Eastern Canada through the purchase of Wallace Nicol imports.) [Winnipeg, MB, February 4th, 2025] Florists Supply Ltd, based in Winnipeg, ...
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