AFIF Rebrands to AFIA: Championing the Floral Import Industry Forward
MIAMI, FL – January 20, 2025 – After over 40 years as the trusted voice of flower importers, AFIF: America’s Flower Connection is proud to ...
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2024: Nothing Short of Remarkable | A Message from WFFSA’s President
As we welcome 2025, I want to take a moment to reflect on the incredible progress we made together in 2024 and share our excitement ...
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Choice Farms Welcomes New Director of Marketing: Melanie Spilbeler
[Miami, FL – January 13, 2025] – Choice Farms is excited to introduce Melanie Spilbeler as the company’s new Director of Marketing. With nearly a ...
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2024 WFFSA Events Recap: A Look at the Numbers!
Floral Distribution Conference – March 4 -6, 2024 As always, the keynote event for WFFSA each year is the Floral Distribution Conference (aka FDC). This ...
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Petals of Passion: Exploring Ecuador’s Vibrant Flower Farms and Brilliant Expo Flor
During the first week of October, Ecuador rolled out the red carpet for visitors from around the globe at the highly anticipated Expo Flor. While ...
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Planning for Valentine’s Day 2025
As 2025 approaches, wholesalers are preparing for what is traditionally the busiest day of the year in the floral industry. Ensuring your business is well-prepared ...
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Wedding Trends for 2024: A Floral Symphony of Love
As we navigate through 2024, the wedding landscape is set to bloom with new trends that blend tradition with innovation, elegance with sustainability, and simplicity ...
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Top 5 Reasons to Attend DevX 2024: Elevate Your Business
Written By Freddy Melero, Choice Farms, First Vice President, WFFSA As the Vice President of the Wholesale Florist & Florist Supplier Association (WFFSA), I am ...
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WFFSA Names Kari Stringfellow New Executive Vice President
Washington DC (April 15, 2024) – The Wholesale Florist & Florist Supplier Association (WFFSA) is pleased to announce the appointment of Kari Stringfellow as its ...
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What to Expect this Mother’s Day
Written By Alejandro Henao, The Flower Co, WFFSA Marketing Committee Member Mother’s Day is around the corner. For the majority of wholesalers nationwide, Mother’s Day ...
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A Note from WFFSA President
Karen Oie, WFFSA President It is with great honor and excitement that I address you as the newly elected President for our esteemed association. I ...
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