WFFSA Remembers Fernando “Fern” Ortega
The Wholesale Florist & Florist Supplier Association (WFFSA) joins the floral community in mourning the loss of Fernando “Fern” Ortega, a colleague, mentor, advocate and ...
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WFFSA Wholesalers Reflect on Mother’s Day, Market Pressures and What Comes Next
Just two days after one of the floral industry’s busiest holidays, WFFSA wholesalers came together for another candid and collaborative Virtual Wholesaler Discussion Group focused ...
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WFFSA Opens Registration for DevX 2026 in Atlanta
Premier hands-on development experience returns July 28–31 with immersive industry tours and AI-focused education Washington, DC – May 1, 2026 – The Wholesale Florist & ...
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Interview with Mickey Leech, President, Smithers-Oasis, North America Operations
The Smithers Oasis Company recently appointed Mickey Leech as President Smithers-Oasis North America Operations. He succeeds Anne Steward who retired. WFFSA Board member Alex Shibata ...
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WFFSA FDC 2026 Delivers Big Connections, Big Moments & a Bold Look Ahead
Miami – March 4, 2026 – The Wholesale Florist & Florist Supplier Association (WFFSA) concluded its 2026 Floral Distribution Conference (FDC) in Miami this week, ...
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WFFSA Announces New Venue for 2027 Floral Distribution Conference
FDC 2027 to Be Held at the Miami Airport Convention Center (MACC) Miami, FL — March 4, 2026 — The Wholesale Florist & Florist Supplier ...
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WFFSA Honors Bill LaFever with 2026 Leland T. Kintzele Distinguished Service Award
Miami, FL — March 3, 2026 — The Wholesale Florist & Florist Supplier Association (WFFSA) proudly announced that Bill LaFever, President of the Bill Doran ...
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WFFSA Announces Winners of 2026 Floral Xcellence Awards at Floral Distribution Conference
Miami, FL — March 2, 2026 — The Wholesale Florist & Florist Supplier Association (WFFSA) proudly announced the winners of the 2026 Floral Xcellence Awards ...
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WFFSA President’s 2025 Year in Review and a Look Ahead
As we wrap up 2025, I find myself reflecting on the goals we set at the beginning of the year and the progress we have ...
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WFFSA Holds Mid-Year Board and Committee Meetings in San Antonio
Washington, DC – November 20, 2025 – The Wholesale Florist & Florist Supplier Association (WFFSA) recently convened its mid-year Board of Directors and Committee Meetings ...
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Registration Now Open for WFFSA’s 2026 Floral Distribution Conference in Miami
Floral industry leaders to reconvene March 1–4, 2026, at the Doral Washington, DC – November 3, 2025 – The Wholesale Florist & Florist Supplier Association ...
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WFFSA DevX 2025 Wraps with High Energy, Industry Insights and Unforgettable Moments in Cleveland
Washington, DC – July 29, 2025 – The Wholesale Florist & Florist Supplier Association (WFFSA) has officially wrapped its 2025 Development Experience (DevX), held July ...
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