Embracing Change: Microsoft Teams Takes the Lead After Skype Closure
In the ever-evolving world of communication, change is not just inevitable; it’s essential for growth. As members of the floral industry, and particularly as part ...
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A New Chapter for WFFSA: Strengthening Wholesalers Through Purpose, Connection, and Community
As we turn the page to a new chapter in WFFSA’s story, I find myself reflecting on the journey that brought us here—and more importantly, ...
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Blooming Business: Embrace a Blossoming Mother’s Day – Your Essential Prep Guide
As Mother’s Day approaches, the air fills with anticipation and the sweet scent of preparation. For floral professionals, this season offers not just a surge ...
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New Wholesale Nickel Program Supports Sustainability In Floriculture
Sustainabloom, a program from the American Floral Endowment (AFE), is proud to announce the launch of the Wholesale Nickel Program, a new initiative that empowers wholesalers ...
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WFFSA Wraps Up Successful 2025 Floral Distribution Conference
Miami – March 5, 2025 – The Wholesale Florist and Florist Supplier Association (WFFSA) welcomed ‎around 650 attendees, nearly 100 exhibiting suppliers and over 50 ...
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CalFlowers Welcomes Lane DeVries as Executive Director to Drive ‘That Flower Feeling’ to New Heights
California – February 6, 2025 – CalFlowers is excited to announce that Lane DeVries has been appointed as Executive Director of CalFlowers, bringing his unparalleled ...
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Florists Supply Expands to Ontario
(Florists Supply Ltd. Expands into Eastern Canada through the purchase of Wallace Nicol imports.) [Winnipeg, MB, February 4th, 2025] Florists Supply Ltd, based in Winnipeg, ...
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AFIF Rebrands to AFIA: Championing the Floral Import Industry Forward
MIAMI, FL – January 20, 2025 – After over 40 years as the trusted voice of flower importers, AFIF: America’s Flower Connection is proud to ...
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Choice Farms Welcomes New Director of Marketing: Melanie Spilbeler
[Miami, FL – January 13, 2025] – Choice Farms is excited to introduce Melanie Spilbeler as the company’s new Director of Marketing. With nearly a ...
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Petals of Passion: Exploring Ecuador’s Vibrant Flower Farms and Brilliant Expo Flor
During the first week of October, Ecuador rolled out the red carpet for visitors from around the globe at the highly anticipated Expo Flor. While ...
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Planning for Valentine’s Day 2025
As 2025 approaches, wholesalers are preparing for what is traditionally the busiest day of the year in the floral industry. Ensuring your business is well-prepared ...
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Wedding Trends for 2024: A Floral Symphony of Love
As we navigate through 2024, the wedding landscape is set to bloom with new trends that blend tradition with innovation, elegance with sustainability, and simplicity ...
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