Industry News

Nearly 70 Floral Industry Professionals Gather in Atlanta for WFFSA’s DevX 2026

Development Experience Delivers Hands-On Learning, AI Innovation and Behind-the-Scenes Industry Access Atlanta, Ga. — The Wholesale Florist & Florist Supplier Association (WFFSA) welcomed nearly 70 ...

That Flower Feeling Celebrates New and Renewing Q2 Donors Powering“Just Add Flowers” National Campaign

[Carlsbad, CA] – That Flower Feeling, the national 501(c)(6) marketing initiative working to increase floral consumption across the United States, is pleased to recognize a ...

Danziger to Host First-Ever Chrysanthemum Open Days in Bogotá

Danziger will host its first-ever Chrysanthemum Open Days in Bogotá, Colombia, from July 27–31, 2026, showcasing varieties developed to perform in cooler growing conditions and ...

Main Wholesale Florist Expands Tristate Footprint with Grand Opening of Third Logistics Hub in Pennsauken, New Jersey

Family-Owned and Operated Industry Leader Capitalizes on Multi-Generational Legacy with Official Move Into Southern New Jersey Facility PENNSAUKEN, N.J. — July 4, 2026 — Main ...

How WFFSA Supports the Next Generation of Industry Leaders

By: Lauren Howkins, President, Continental Farms July 17, 2026 Highlights WFFSA provides education, leadership development, and networking opportunities that help prepare future floral industry leaders. ...

Delaware Valley Floral Group, LLC Announces Acquisition of Mike’s Finest Wholesale Flowers, Inc., Expanding Service into Atlanta and Alabama

Sewell, NJ – July 10th, 2026 — Delaware Valley Floral Group, LLC (DVFG) is pleased to announce the acquisition of Mike’s Finest Wholesale Flowers, Inc., ...

CalFlowers Honors Floral Industry Legend Red Kennicott with 2026 Distinguished Service Award

Award Returns After More Than a Decade as CalFlowers Celebrates 85 Years of Floral Excellence San Marcos, Calif. — July 8, 2026 — As CalFlowers ...

That Flower Feeling Names Joe Don Zetzsche Interim Executive Director

Carlsbad, CA] – That Flower Feeling Foundation (TFF), the cooperative effort behind the floral industry’s national consumer marketing campaign, “Just Add Flowers,” has appointed Joe ...

Why WFFSA Membership Matters: A Wholesaler’s Perspective

By: Jenna Ferleman, Fresh Cut Buying Manager, Baisch & Skinner June 23, 2026 In the floral industry, change is constant. Markets shift, logistics get complicated, ...

The Past Six Months in Review: Key Shifts Impacting the Wholesale Floral Supply Chain

By: Mark Allen, FloraLife, a division of Smithers-Oasis Company, and Alex Shibata, Mt. Eden Floral Company June 19, 2026 Over the past six months, ...

Why DevX Matters: Investing in the Future of Floral Leadership

By: Karen Oie, WFFSA Immediate Past President; Director of Sales, Smithers-Oasis North America June 17, 2026 DevX is designed to develop the next generation of ...

Labor, Logistics, and Margins: The Operational Pressures Facing Floral Wholesalers

By: Emily Gorg, Director of Marketing & Product Management | Len Busch Roses June 10, 2026 Labor is your biggest controllable cost. Focus on labor ...