Industry News

Planning for Valentine’s Day 2025

As 2025 approaches, wholesalers are preparing for what is traditionally the busiest day of the year in the floral industry. Ensuring your business is well-prepared ...
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Strengthening Your Business Identity with Value Propositions

As we navigate through 2024, the wedding landscape is set to bloom with new trends that blend tradition with innovation, elegance with sustainability, and simplicity ...
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Wedding Trends for 2024: A Floral Symphony of Love

As we navigate through 2024, the wedding landscape is set to bloom with new trends that blend tradition with innovation, elegance with sustainability, and simplicity ...
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Know Foam

In a world inundated with misinformation, Smithers-Oasis North America takes a bold step forward with the launch of its enlightening campaign, “Know Foam”. Dedicated to ...
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Top 5 Reasons to Attend DevX 2024: Elevate Your Business

Written By Freddy Melero, Choice Farms, First Vice President, WFFSA As the Vice President of the Wholesale Florist & Florist Supplier Association (WFFSA), I am ...
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WFFSA Names Kari Stringfellow New Executive Vice President

Washington DC (April 15, 2024) – The Wholesale Florist & Florist Supplier Association (WFFSA) is pleased to announce the appointment of Kari Stringfellow as its ...
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What to Expect this Mother’s Day

Written By Alejandro Henao, The Flower Co, WFFSA Marketing Committee Member Mother’s Day is around the corner. For the majority of wholesalers nationwide, Mother’s Day ...
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A Note from WFFSA President

Karen Oie, WFFSA President It is with great honor and excitement that I address you as the newly elected President for our esteemed association.  I ...
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Fresh Connections at FDC 2024

A Recap of Fresh Connections in Miami On March 3–6, the Wholesale Florist and Florist Supplier Association (WFFSA) welcomed ‎over 600 attendees to the 2024 ...
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Why Serve the WFFSA Community?

Written By Scott Cheeseman, Kennicott, WFFSA Marketing Committee Member Kennicott has a long history supporting and serving the WFFSA organization. I am completing my 3 ...
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But Wait, My Root Are Green?!?

Written By Steve Catando, DVFlora, WFFSA Marketing Committee Member During my almost thirty years of working in the flower and plant distribution business it has ...
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Message from WFFSA’s President – What’s Ahead in 2024?

Hello fellow WF&FSA members, I appreciate the opportunity to provide this blog to you as WF&FSA’s current president. This has been a great experience, because ...
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