What’s New with WFFSA?
A New Chapter for WFFSA: Strengthening Wholesalers Through Purpose, Connection, and Community
As we turn the page to a new chapter in WFFSA’s story, I find myself reflecting on the journey that brought us here—and more importantly, ...
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WFFSA Wraps Up Successful 2025 Floral Distribution Conference
Miami – March 5, 2025 – The Wholesale Florist and Florist Supplier Association (WFFSA) welcomed around 650 attendees, nearly 100 exhibiting suppliers and over 50 ...
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WFFSA Unveils Winners of its New Floral Xcellence Awards at the 2025 Floral Distribution Conference
Miami – March 4, 2025 – On the first day of its 2025 Floral Distribution Conference in Miami, the Wholesale Florist & Floral Supplier Association ...
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WFFSA Announces Inaugural Floral Xcellence Awards at the 2025 Floral Distribution Conference
Washington, DC – February 12, 2025 – The Wholesale Florist & Florist Supplier Association (WFFSA) is thrilled to introduce the Floral Xcellence Awards, a premier ...
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2024: Nothing Short of Remarkable | A Message from WFFSA’s President
As we welcome 2025, I want to take a moment to reflect on the incredible progress we made together in 2024 and share our excitement ...
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2024 WFFSA Events Recap: A Look at the Numbers!
Floral Distribution Conference – March 4 -6, 2024 As always, the keynote event for WFFSA each year is the Floral Distribution Conference (aka FDC). This ...
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Top 5 Reasons to Attend DevX 2024: Elevate Your Business
Written By Freddy Melero, Choice Farms, First Vice President, WFFSA As the Vice President of the Wholesale Florist & Florist Supplier Association (WFFSA), I am ...
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WFFSA Names Kari Stringfellow New Executive Vice President
Washington DC (April 15, 2024) – The Wholesale Florist & Florist Supplier Association (WFFSA) is pleased to announce the appointment of Kari Stringfellow as its ...
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A Note from WFFSA President
Karen Oie, WFFSA President It is with great honor and excitement that I address you as the newly elected President for our esteemed association. I ...
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Fresh Connections at FDC 2024
A Recap of Fresh Connections in Miami On March 3–6, the Wholesale Florist and Florist Supplier Association (WFFSA) welcomed over 600 attendees to the 2024 ...
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Why Serve the WFFSA Community?
Written By Scott Cheeseman, Kennicott, WFFSA Marketing Committee Member Kennicott has a long history supporting and serving the WFFSA organization. I am completing my 3 ...
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But Wait, My Root Are Green?!?
Written By Steve Catando, DVFlora, WFFSA Marketing Committee Member During my almost thirty years of working in the flower and plant distribution business it has ...
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