Industry News

Tinting Flowers… Breaking the Paradigm

For centuries, flowers have symbolized beauty and elegance. From the timeless red rose to the simple daisy, flowers can express what words sometimes can’t. But ...

Petals and Posts: A Beginner’s Guide to Social Media for Wholesalers

If you’re a wholesale florist, chances are your day starts early, moves fast, and involves more buckets, boxes, and carts than hashtags or filters. Social ...

Delaware Valley Floral Group, LLC Announces Acquisition of Pennock Floral Locations in Pennsauken, NJ and Laurel, MD

SEWELL, NJ – The Delaware Valley Floral Group, LLC (DVFG) has reached an agreement to acquire certain assets of Pennock Floral, specifically their wholesale floral ...

Growing Remotely: Empowering a Remote Floral Workforce in a Changing Industry

The floral industry is vibrant, ever-changing, and unpredictable. From last-minute holiday surges to supply chain issues tied to seasonality, managing a floral business means being ...

FreshPortal Software and Service First Processing (SFP) Partner to Bring End-to-End Automation to the Floral Industry

FreshPortal Software, a leading provider of cloud-based software solutions for florists, wholesalers, and distributors, has partnered with Service First Processing (SFP), a premier payment automation ...

2026 Wedding Trends: What to Expect and How Flower Wholesalers Can Stay Ahead

The wedding world is blooming with new energy as we approach 2026. Couples are embracing celebrations that are more intentional, personal, and environmentally conscious—and flowers ...

WFFSA’s DevX 2025 Heads to Cleveland for a Rock & Roll-Fueled Floral Industry Experience

July 23–25 event blends hands-on education, industry insights and invaluable networking. Washington, DC – May 16, 2025 – The Wholesale Florist & Florist Supplier Association ...

WFFSA and AFE Unite for Earth Day Webinar: Launch of Sustainabloom and New Resources for Wholesalers

To celebrate Earth Day, the Wholesale Florist & Floral Supplier Association (WFFSA), in partnership with the American Floral Endowment (AFE), hosted a forward-looking webinar: “Sustainability ...

Embracing Change: Microsoft Teams Takes the Lead After Skype Closure

In the ever-evolving world of communication, change is not just inevitable; it’s essential for growth. As members of the floral industry, and particularly as part ...

A New Chapter for WFFSA: Strengthening Wholesalers Through Purpose, Connection, and Community

As we turn the page to a new chapter in WFFSA’s story, I find myself reflecting on the journey that brought us here—and more importantly, ...

Blooming Business: Embrace a Blossoming Mother’s Day – Your Essential Prep Guide

As Mother’s Day approaches, the air fills with anticipation and the sweet scent of preparation. For floral professionals, this season offers not just a surge ...

New Wholesale Nickel Program Supports Sustainability In Floriculture

Sustainabloom, a program from the American Floral Endowment (AFE), is proud to announce the launch of the Wholesale Nickel Program, a new initiative that empowers wholesalers ...