Yvonne Ashton, Mayesh; Co-Chair, Marketing Committee
Happy New Year! As I’m sitting down to write this blog article, I was excited to realize that our blog recently had its one year birthday! Wow, did that go by fast! A little over a year ago, I sat down to write the 2016 version of this post not knowing how this whole WF&FSA blogging thing would go. Fast forward to the present with over 30 articles under our belt and having built up our virtual community a bit more, I’m so happy with the results! I just wanted to say thank you for your support and for taking precious time out of your day to check out the WF&FSA blog!
At the 2016 Floral Distribution Conference, the WF&FSA Marketing Committee sat down to plan topics for our 2017 content plan, but as always, we welcome feedback from you – our readers and fellow WF&FSA members. Please contact Jessica Hauser Forte at [email protected] if you have any blog topics to share or would like to guest author a future post.
If you remember from my first post last year, it was all about the 2016 Pantone Color of the Year and I’m going to start 2017 the same way. As we all work in the floral industry, I think it is safe to say that the majority of us are pleased with Pantone’s 2017 Color of the Year, Greenery! At the very least, all of the foliage and greens growers out there are happy.
When I think greenery, I immediately think of leafy greens, but also about the emotional words that go with green – fresh, growth, prosperity and harmony just to name a few. Pantone describes its color as “a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Greenery symbolizes the re-connection we seek with nature, one another and a larger purpose amid a complex social and political landscape.” Here’s their video that further defines Greenery:
With the garden design style that is still on trend that uses greenery to help provide an airy natural look, I feel like Greenery is right in line with the trends that we have already been seeing. Florists are not relying on just mounds of flowers anymore and I have even seen some designers focus more on the greens/branches/berries and less on flowers. No matter the focus, I truly enjoy watching floral design evolve and change, but one thing will always remain constant as it is inherent to what we do, green.
For Mayesh’s own blog post regarding the color of the year, we put together a graphic with greens focusing mainly on the foliages, but there is a whole array of products out there. What is your favorite Greenery colored floral product? Also, I’d love to hear from all of the hardgoods and supply people – what are your thoughts on Pantone’s color of the year? What have you seen? Do you see any other color trends emerging? Share with us your thoughts in the comments below.
Images courtesy of Mayesh Wholesale Florist
