The floral wholesale industry is stronger when we grow together. That’s why WFFSA is inviting YOU, our members, to take part in our Member-Get-a-Member Campaign, a fun and impactful way to expand our network, strengthen our industry’s voice and build valuable business connections.

When you refer new wholesale members to WFFSA, you’re not just adding names to a list, you’re bringing in fresh perspectives, new opportunities and more power to advocate for our industry.

Why Your Referrals Matter

Every new wholesale member strengthens WFFSA’s ability to:

• Advocate for the industry at a national and global level.
• Create more networking opportunities for you and your peers.
• Expand educational programs that keep your business competitive.
• Share resources and best practices that drive innovation.

The more members we have, the more we can accomplish together.

How It Works

• Invite a Wholesale Member to Join: Refer to our master prospect list for the most up-to-date list of leads, lead assignments and outreach status. Share the resources below with leads and talk about how your personal experience with how WFFSA has supported your business.

• • View membership criteria.
  • View membership benefits.
  • Download and share our membership promo graphic on social media.
  • Share the link to our wholesaler membership promo video on social media and with prospective members.
  • Download our pitch deck and share with/use as talking points for prospective members. 
  • Share the wholesaler membership application with prospective members.

• Make Sure You Get Credit: When your referral completes the membership application, make sure they include:

• • Your company name OR
  • Your name as the referring member
  • The above ensures your recruitment is counted toward your total.
• Track Your Standing: We’ll update our Top 10 Recruiting Companies Leaderboard on this page each month. See where you stand and aim for the top spot!

Leaderboard & Recognition

• The top 10 recruiting companies will be highlighted on this webpage.
• The top three recruiting companies will receive:
  • An award presented at the WFFSA 2026 Floral Distribution Conference.
  • Complimentary registration for two people from each company to attend a future WFFSA event.
  • Special recognition in WFFSA’s newsletter and social media.

Current Leaderboard

(Updated monthly)

• Company Name – X members recruited