WFFSA and AFE Unite for Earth Day Webinar: Launch of Sustainabloom and New Resources for Wholesalers
To celebrate Earth Day, the Wholesale Florist & Floral Supplier Association (WFFSA), in partnership with the American Floral Endowment (AFE), hosted a forward-looking webinar: “Sustainability ...
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Embracing Change: Microsoft Teams Takes the Lead After Skype Closure
In the ever-evolving world of communication, change is not just inevitable; it’s essential for growth. As members of the floral industry, and particularly as part ...
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A New Chapter for WFFSA: Strengthening Wholesalers Through Purpose, Connection, and Community
As we turn the page to a new chapter in WFFSA’s story, I find myself reflecting on the journey that brought us here—and more importantly, ...
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WFFSA Unveils Winners of its New Floral Xcellence Awards at the 2025 Floral Distribution Conference
Miami – March 4, 2025 – On the first day of its 2025 Floral Distribution Conference in Miami, the Wholesale Florist & Floral Supplier Association ...
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WFFSA Announces Inaugural Floral Xcellence Awards at the 2025 Floral Distribution Conference
Washington, DC – February 12, 2025 – The Wholesale Florist & Florist Supplier Association (WFFSA) is thrilled to introduce the Floral Xcellence Awards, a premier ...
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2024: Nothing Short of Remarkable | A Message from WFFSA’s President
As we welcome 2025, I want to take a moment to reflect on the incredible progress we made together in 2024 and share our excitement ...
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2017: The New Generation of Consumerism
Jacque Sir Louis, Smithers-Oasis Think small, and make big impact. In the age of consumerism, individuals are looking for a sincere expression of themselves. IKEA ...
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2017 Pantone Color of the Year
Yvonne Ashton, Mayesh; Co-Chair, Marketing Committee Happy New Year! As I’m sitting down to write this blog article, I was excited to realize that our ...
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Floral Distribution Conference
Watch for more details about the 2017 Floral Distribution Conference and be sure your calendar is marked for October 18-20! CHECK OUT THE 2016 CONFERENCE PHOTOS! ...
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