Smithers-Oasis Company Appoints Mickey Leech as President, North America Operations
Kent, OH – December 15, 2025 – Smithers-Oasis is proud to announce the appointment of Mickey Leech as President, North America Operations, effective December 1, ...
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Mayesh Acquires Sooner Wholesale Florist
Mayesh Wholesale Florist Expands into Oklahoma and Strengthens Texas Presence with Acquisition of Sooner Wholesale FloristJanuary 16, 2026 Mayesh Wholesale Florist, a leading distributor of premium flowers, ...
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That Flower Feeling Appoints Three New Members to Development Committee
[Carlsbad, CA] – That Flower Feeling (TFF), the national floral marketing initiative behind the “Just Add Flowers” campaign, has appointed three new members to its Development ...
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CalFlowers Welcomes Gustavo Gilchrist of Kennicott Brothers Company to Board of Directors
San Marcos, CA — January 12, 2026 — CalFlowers (California Association of Flower Growers & Shippers) is pleased to announce the appointment of Gustavo Gilchrist, ...
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CalFlowers Announces Fun ’N Sun 2026 With Unchanged Pricing and Expanded Educational Experiences for Its 85th Anniversary
San Marcos, CA — 12/17/25 — CalFlowers is pleased to announce details for its highly anticipated Fun ’N Sun 2026 Floral Convention, to be held ...
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How Wholesalers Can Stay Competitive When Retailers Buy Direct
Let’s be honest, retailers buying straight from importers and growers has been happening for years. While buying direct has its benefits, wholesalers need to recognize ...
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The million-dollar question, “How do we retain our employees?”
*The strategies which Schaefer Wholesale Florist (SWF) deploy need to be taken into consideration as this essay is presented from the lens of a family-owned ...
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Local Roots, Real Talk: What We Learned Launching a Growers Market in Puget Sound
We set out to create a simple weekly growers market in our warehouse. What we got was a front row seat to the hopes, hesitations, ...
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WFFSA President’s 2025 Year in Review and a Look Ahead
As we wrap up 2025, I find myself reflecting on the goals we set at the beginning of the year and the progress we have ...
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AI and Job Impact in the Flower Industry
The floral industry has existed for thousands of years, evolving from ancient trade to a global supply chain. The wholesale florist, as we know it ...
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Delaware Valley Floral Group, LLC Announces Acquisition of Georgia State Floral Distributor’s Savannah and Augusta, GA Locations
Sewell, NJ – December 2, 2025 — Delaware Valley Floral Group, LLC (DVFG) is pleased to announce the acquisition of Georgia State Floral Distributors, a ...
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WFFSA Holds Mid-Year Board and Committee Meetings in San Antonio
Washington, DC – November 20, 2025 – The Wholesale Florist & Florist Supplier Association (WFFSA) recently convened its mid-year Board of Directors and Committee Meetings ...
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