Industry News

WFFSA Remembers Fernando “Fern” Ortega

The Wholesale Florist & Florist Supplier Association (WFFSA) joins the floral community in mourning the loss of Fernando “Fern” Ortega, a colleague, mentor, advocate and ...

Danziger Sets the Stage for an Extraordinary Season at Flower Trials 2026

The Netherlands | June 9–12, 2026 Danziger, a global leader in bedding plant breeding, cut flower breeding, and foliage production, invites growers, retailers, wholesalers, ...

Fun ‘N Sun 2026 Registration & Room Block Now Open—Don’t Miss the Floral Event of the Year

San Marcos, CA — May 12, 2026 — The California Association of Flower Growers & Shippers (CalFlowers) is thrilled to announce that registration and ...

Flower Genetics: The Invisible Engine Behind the Ecuadorian Rose

How genetic innovation defines Ecuador’s competitiveness in the global floral market By: Ecuador y sus flores Editorial Team Behind every Ecuadorian rose that reaches a ...

WFFSA Wholesalers Reflect on Mother’s Day, Market Pressures and What Comes Next

Just two days after one of the floral industry’s busiest holidays, WFFSA wholesalers came together for another candid and collaborative Virtual Wholesaler Discussion Group focused ...

Choice Farms Welcomes Mery Sanchez to Sales Team

Miami, FL — May 2026 — Choice Farms is pleased to announce the addition of Mery Sanchez to its sales team. Mery brings 15 years of ...

WFFSA Opens Registration for DevX 2026 in Atlanta

Premier hands-on development experience returns July 28–31 with immersive industry tours and AI-focused education Washington, DC – May 1, 2026 – The Wholesale Florist & ...

That Flower Feeling Announces Strong Q1 Support from New and Renewing Donors

[Carlsbad, CA] – That Flower Feeling, the national initiative dedicated to inspiring more Americans to enjoy more flowers more often, entered 2026 with broadened industry support, ...

Floral Express Announces Strategic Expansion in Southwestern Ontario

WOODSTOCK, ON – Floral Express is proud to announce a strategic expansion of its wholesale operations through the acquisition of the assets of Florex Wholesale, ...

Delaware Valley Floral Group, LLC Announces Acquisition of New England Wholesale Florist

Sewell, NJ – March 30th, 2026 — Delaware Valley Floral Group, LLC (DVFG) is pleased to announce the acquisition of New England Wholesale Florist, a ...

Interview with Mickey Leech, President, Smithers-Oasis, North America Operations

The Smithers Oasis Company recently appointed Mickey Leech as President Smithers-Oasis North America Operations. He succeeds Anne Steward who retired. WFFSA Board member Alex Shibata ...

Sustainabloom Launches NEW Sustainability Template for Wholesale Florists

Sustainabloom by the American Floral Endowment (AFE) has introduced a new sustainability planning template to support wholesale florists in assessing their operations, identifying opportunities for improvement, and implementing a ...