As Mother’s Day approaches, the air fills with anticipation and the sweet scent of preparation. For floral professionals, this season offers not just a surge in sales but the opportunity to be part of countless heartfelt moments. Whether you’re a wholesaler, florist, or bouquet maker, a successful Mother’s Day starts with thoughtful planning, meticulous flower care, and exceptional service. This essential guide will help you prepare with practical tips and reminders to make the most of this blooming holiday.
1) Start with a Clean Slate
Before the rush begins, make sure your workspace and tools are ready. Clean and inspect dosing units if you use them, sharpen or replace cutting tools, and confirm your coolers are functioning correctly. Maintain a temperature range of 34–38°F with 80–90% humidity to keep your flowers at their best. Set a routine cleaning schedule for buckets, tools, and surfaces to ensure hygiene and efficiency.
2) Stock Up Early
Inventory management is crucial leading into Mother’s Day. Check supplies like floral cleaner, hydration solutions, and flower food, and replenish them beforehand. Don’t forget to order enough blooms—especially popular ones like roses, lilies, and carnations—to meet seasonal demand. Being well-stocked reduces stress and keeps operations running smoothly.
3) Handle Incoming Flowers with Care
Speed matters when receiving shipments. Move flowers into coolers as quickly as possible, and handle boxes carefully to avoid bruising. Avoid storing flowers near sources of ethylene gas such as produce, exhaust fumes, or trash bins. Gentle handling from box to bucket preserves the quality of every stem.
4) Follow Floral Processing Best Practices
Proper processing can significantly extend vase life. Start with clean buckets, carefully follow flower food mixing instructions, and condition flowers before design work. Avoid combining old solutions or over-stripping stems. Preserving some foliage supports hydration and reduces stress on blooms.
5) Set Up for the Customer Experience
Go the extra mile to help customers keep their flowers fresh. Offer care tips and provide flower food packets with each bouquet. Consider solutions that help keep flowers hydrated during transport—especially for click-and-collect or delivery orders. These small efforts can make a big impression and support customer satisfaction and loyalty.
6) Prepare Your Team
Mother’s Day can be intense. Schedule your staff thoughtfully and review workflow processes in advance. Ensure everyone is clear on their roles, familiar with care practices, and ready to deliver excellent service. A knowledgeable, energized team makes all the difference during peak periods.
7) Celebrate and Share
Take a moment to acknowledge your team’s hard work and dedication. Share behind-the-scenes photos or finished arrangements on social media to showcase your artistry and engage your community. Mother’s Day is not just about the flowers—it’s about the care and creativity that bring them to life.
With the proper preparation, Mother’s Day can be one of the most rewarding times of the year. By prioritizing planning, flower care, and customer experience, you can ensure your business blooms along with the season.
Happy Mother’s Day!
Juliana Gutierrez
Marketing Director USA, Chrysal
