Blog - WFFSA

WFFSA Celebrates the Retirement of Past President Gabriel Becerra

A longtime WFFSA leader and the driving force behind The Flower Movement, Becerra retires after 35 years in the floral industry. WFFSA celebrates the retirement ...

WFFSA Opens Registration for FDC 2027, Unveiling Expanded Conference Experience in Miami

New venue, expanded education and a refreshed conference format bring more opportunities for business, networking and industry collaboration to the 2027 Floral Distribution Conference. Washington, ...

AI in Floral Distribution: What It Means for Forecasting and Sales

By: Melanie Spilbeler, Director of Marketing, Choice Farms September 25, 2026 Key Takeaways AI could help floral wholesalers improve forecasting by identifying patterns across ...

WFFSA Wholesalers Talk Staffing, Team Development and Planning for the Future

Building a strong team means more than filling open positions. It requires developing existing employees, setting clear expectations, preserving valuable industry knowledge and preparing for ...

What Floral Leaders Are Prioritizing Now: Lessons From WFFSA DevX 2026

By: Melanie Spilbeler, Director of Marketing, Choice Farms August 14, 2026 Highlights Growth is still the goal but focus and differentiation matter more than ...

CalFlowers Becomes American Floral Alliance

A new national identity built on 85 years of floral industry leadership. San Marcos, CA — August 6, 2026 — After 85 years of serving ...

Nearly 70 Floral Industry Professionals Gather in Atlanta for WFFSA’s DevX 2026

Development Experience Delivers Hands-On Learning, AI Innovation and Behind-the-Scenes Industry Access Atlanta, Ga. — The Wholesale Florist & Florist Supplier Association (WFFSA) welcomed nearly 70 ...

That Flower Feeling Celebrates New and Renewing Q2 Donors Powering“Just Add Flowers” National Campaign

[Carlsbad, CA] – That Flower Feeling, the national 501(c)(6) marketing initiative working to increase floral consumption across the United States, is pleased to recognize a ...

Danziger to Host First-Ever Chrysanthemum Open Days in Bogotá

Danziger will host its first-ever Chrysanthemum Open Days in Bogotá, Colombia, from July 27–31, 2026, showcasing varieties developed to perform in cooler growing conditions and ...

Main Wholesale Florist Expands Tristate Footprint with Grand Opening of Third Logistics Hub in Pennsauken, New Jersey

Family-Owned and Operated Industry Leader Capitalizes on Multi-Generational Legacy with Official Move Into Southern New Jersey Facility PENNSAUKEN, N.J. — July 4, 2026 — Main ...

How WFFSA Supports the Next Generation of Industry Leaders

By: Lauren Howkins, President, Continental Farms July 17, 2026 Highlights WFFSA provides education, leadership development, and networking opportunities that help prepare future floral industry leaders. ...

Delaware Valley Floral Group, LLC Announces Acquisition of Mike’s Finest Wholesale Flowers, Inc., Expanding Service into Atlanta and Alabama

Sewell, NJ – July 10th, 2026 — Delaware Valley Floral Group, LLC (DVFG) is pleased to announce the acquisition of Mike’s Finest Wholesale Flowers, Inc., ...