Blog - WFFSA

Choice Farms Appoints Jena Gizerskiy as Director of Business Development

Miami, FL — September 2025 — Choice Farms is pleased to announce the appointment of Jena Gizerskiy, CFD, PFCI, as Director of Business Development, joining the company ...

The Pete Garcia Company™ and Seaman Paper Company Join Forces

August 11, 2025 – The Pete Garcia Company™ has entered into an exclusive agreement with Seaman Paper Company for the Wholesale Floral marketplace. We are ...

Bill Doran Company Announces Strategic Acquisition of Denver Wholesale Florists – Bill Doran Company

Rockford, IL – August 5, 2025 – Bill Doran Company (BDC), a leader in the floral industry celebrating their 80th year of dedicated service, is ...

Vertical Integration: Building a Smarter Supply Chain

What are the biggest challenges you face each day? For wholesalers, answering this question might feel like choosing your least favorite child. Or, as the ...

WFFSA DevX 2025 Wraps with High Energy, Industry Insights and Unforgettable Moments in Cleveland

Washington, DC – July 29, 2025 – The Wholesale Florist & Florist Supplier Association (WFFSA) has officially wrapped its 2025 Development Experience (DevX), held July ...

Bracing for Uncertainty: Tariffs, Confidence & the Cost Curve in the Floral Industry

If there’s one thing the last few years have taught us in the floral industry, it’s this: agility isn’t optional. From navigating the pandemic to ...

Bouquets of Love: Sharing the Power of Flowers at El Nido School

In line with The Flower Movement’s purpose of sharing the power of flowers with others in the industry and our community, Golden Flowers spent the ...

The Hidden Shock of Tariffs on Consumer Prices

In June 2025, U.S. Consumer Price Index (CPI) rose 2.7% year‑over‑year, up from 2.4% in May — marking the steepest jump in five months. Economists ...

Tinting Flowers… Breaking the Paradigm

For centuries, flowers have symbolized beauty and elegance. From the timeless red rose to the simple daisy, flowers can express what words sometimes can’t. But ...

Petals and Posts: A Beginner’s Guide to Social Media for Wholesalers

If you’re a wholesale florist, chances are your day starts early, moves fast, and involves more buckets, boxes, and carts than hashtags or filters. Social ...

Delaware Valley Floral Group, LLC Announces Acquisition of Pennock Floral Locations in Pennsauken, NJ and Laurel, MD

SEWELL, NJ – The Delaware Valley Floral Group, LLC (DVFG) has reached an agreement to acquire certain assets of Pennock Floral, specifically their wholesale floral ...

Growing Remotely: Empowering a Remote Floral Workforce in a Changing Industry

The floral industry is vibrant, ever-changing, and unpredictable. From last-minute holiday surges to supply chain issues tied to seasonality, managing a floral business means being ...