Blog - WFFSA

That Flower Feeling Announces Strong Q1 Support from New and Renewing Donors

[Carlsbad, CA] – That Flower Feeling, the national initiative dedicated to inspiring more Americans to enjoy more flowers more often, entered 2026 with broadened industry support, ...

Floral Express Announces Strategic Expansion in Southwestern Ontario

WOODSTOCK, ON – Floral Express is proud to announce a strategic expansion of its wholesale operations through the acquisition of the assets of Florex Wholesale, ...

Delaware Valley Floral Group, LLC Announces Acquisition of New England Wholesale Florist

Sewell, NJ – March 30th, 2026 — Delaware Valley Floral Group, LLC (DVFG) is pleased to announce the acquisition of New England Wholesale Florist, a ...

Interview with Mickey Leech, President, Smithers-Oasis, North America Operations

The Smithers Oasis Company recently appointed Mickey Leech as President Smithers-Oasis North America Operations. He succeeds Anne Steward who retired. WFFSA Board member Alex Shibata ...

Sustainabloom Launches NEW Sustainability Template for Wholesale Florists

Sustainabloom by the American Floral Endowment (AFE) has introduced a new sustainability planning template to support wholesale florists in assessing their operations, identifying opportunities for improvement, and implementing a ...

Delaware Valley Floral Group, LLC Announces Acquisition of Rokay Floral, Inc. in Michigan

Sewell, NJ – March 9, 2026 — Delaware Valley Floral Group, LLC (DVFG) is pleased to announce the acquisition of Rokay Floral, Inc., a respected ...

WFFSA FDC 2026 Delivers Big Connections, Big Moments & a Bold Look Ahead

Miami – March 4, 2026 – The Wholesale Florist & Florist Supplier Association (WFFSA) concluded its 2026 Floral Distribution Conference (FDC) in Miami this week, ...

WFFSA Announces New Venue for 2027 Floral Distribution Conference

FDC 2027 to Be Held at the Miami Airport Convention Center (MACC) Miami, FL — March 4, 2026 — The Wholesale Florist & Florist Supplier ...

WFFSA Honors Bill LaFever with 2026 Leland T. Kintzele Distinguished Service Award

Miami, FL — March 3, 2026 — The Wholesale Florist & Florist Supplier Association (WFFSA) proudly announced that Bill LaFever, President of the Bill Doran ...

WFFSA Announces Winners of 2026 Floral Xcellence Awards at Floral Distribution Conference

Miami, FL — March 2, 2026 — The Wholesale Florist & Florist Supplier Association (WFFSA) proudly announced the winners of the 2026 Floral Xcellence Awards ...

Valentine’s Day 2026: The Season That Puts Ecuador’s Floriculture and Logistics to the Test

Valentine’s Day represents one of the most demanding moments for Ecuador’s floriculture industry: it accounts for around 30% of farms’ annual sales and requires extreme ...

Smithers-Oasis Company Appoints Mickey Leech as President, North America Operations

Kent, OH – December 15, 2025 – Smithers-Oasis is proud to announce the appointment of Mickey Leech as President, North America Operations, effective December 1, ...