WFFSA Virtual Wholesaler Discussion Groups
WFFSA invites members to join our FREE focused and interactive virtual sessions designed exclusively for wholesalers. This is your chance to connect with fellow industry professionals to share insights, talk trends and navigate challenges together.
Participants in each virtual session may be eligible for giveaway prizes!
UPCOMING
Valentine's Day Prep
Tuesday, January 13| 12:00 - 1:15 p.m. (ET) - Wholesale Members ONLY
Join WFFSA for an exclusive virtual discussion group designed specifically for our wholesaler members as we prepare for the Valentine’s Day season. This collaborative session will provide a space to share insights, discuss challenges, and exchange best practices to ensure a successful holiday. Connect with fellow wholesalers, gain valuable perspectives, and walk away with actionable ideas to support your team during one of the industry’s busiest times.
What We’ll Cover:
- Impacts of February 14 falling on Saturday
- Customer expectations
- Pre-booking
- Production
- Mass market and retail trends
- 30-day preparations and ideas
Moderated By:

John Burk, DVFlora
