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Virtual Events/Webinars

WFFSA Virtual Wholesaler Discussion Groups

WFFSA invites you to join us for our FREE focused and interactive virtual sessions designed exclusively for wholesalers. Whether you're a member or considering becoming one, this is your chance to connect with fellow industry professionals to share insights, talk trends and navigate challenges together.

UPCOMING

E-Commerce

Tuesday, November 11 | 12:00 - 1:15 p.m. (ET)

Whether you’re just starting out or optimizing a mature setup, we’ll examine B2B e-commerce models across the wholesale floral space.

Sign Up to Join Us (It's Free!)

What We’ll Cover:

  • E-Commerce Models: True B2B portals vs. other methods; where each fits.

  • Platform Options: Komet, Traze and other common paths.

  • ERP Tie-Ins: Connecting storefronts to inventory, pricing and order flow.

  • Sales Team Alignment: Keeping reps focused on selling — not order entry.

  • Customer Adoption: Moving buyers to the portal.

  • Implementation Hurdles: Common roadblocks and how peers solved them.

  • Choosing a path: From “How can I get started” to “I just started. Now what?”

  • PLUS: Those who sign up AND attend will be entered in to win a special, FDC-related giveaway!

Moderated By:

John Burk, DVFlora

Alex Shibata, Mt. Eden Floral Co.

Sign Up to Join Us (It's Free!)

PAST

Tuesday, September 16 | 12:00 PM - 1:15 PM EST

WFFSA invites you to a focused and interactive virtual session designed exclusively for wholesalers. Whether you're a member or considering becoming one, this is your chance to connect with fellow industry professionals to share insights, talk trends and navigate challenges together.

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