Industry News

Delaware Valley Floral Group, LLC Announces Acquisition of New England Wholesale Florist

Sewell, NJ – March 30th, 2026 — Delaware Valley Floral Group, LLC (DVFG) is pleased to announce the acquisition of New England Wholesale Florist, a ...
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Interview with Mickey Leech, President, Smithers-Oasis, North America Operations

The Smithers Oasis Company recently appointed Mickey Leech as President Smithers-Oasis North America Operations. He succeeds Anne Steward who retired.  WFFSA Board member Alex Shibata ...
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Sustainabloom Launches NEW Sustainability Template for Wholesale Florists

Sustainabloom by the American Floral Endowment (AFE) has introduced a new sustainability planning template to support wholesale florists in assessing their operations, identifying opportunities for improvement, and implementing a ...
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Delaware Valley Floral Group, LLC Announces Acquisition of Rokay Floral, Inc. in Michigan

Sewell, NJ – March 9, 2026 — Delaware Valley Floral Group, LLC (DVFG) is pleased to announce the acquisition of Rokay Floral, Inc., a respected ...
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WFFSA FDC 2026 Delivers Big Connections, Big Moments & a Bold Look Ahead

Miami – March 4, 2026 – The Wholesale Florist & Florist Supplier Association (WFFSA) concluded its 2026 Floral Distribution Conference (FDC) in Miami this week, ...
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WFFSA Announces New Venue for 2027 Floral Distribution Conference

FDC 2027 to Be Held at the Miami Airport Convention Center (MACC) Miami, FL — March 4, 2026 — The Wholesale Florist & Florist Supplier ...
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WFFSA Honors Bill LaFever with 2026 Leland T. Kintzele Distinguished Service Award

Miami, FL — March 3, 2026 — The Wholesale Florist & Florist Supplier Association (WFFSA) proudly announced that Bill LaFever, President of the Bill Doran ...
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WFFSA Announces Winners of 2026 Floral Xcellence Awards at Floral Distribution Conference

Miami, FL — March 2, 2026 — The Wholesale Florist & Florist Supplier Association (WFFSA) proudly announced the winners of the 2026 Floral Xcellence Awards ...
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Valentine’s Day 2026: The Season That Puts Ecuador’s Floriculture and Logistics to the Test

Valentine’s Day represents one of the most demanding moments for Ecuador’s floriculture industry: it accounts for around 30% of farms’ annual sales and requires extreme ...
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Smithers-Oasis Company Appoints Mickey Leech as President, North America Operations

Kent, OH – December 15, 2025 – Smithers-Oasis is proud to announce the appointment of Mickey Leech as President, North America Operations, effective December 1, ...
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Mayesh Acquires Sooner Wholesale Florist

Mayesh Wholesale Florist Expands into Oklahoma and Strengthens Texas Presence with Acquisition of Sooner Wholesale FloristJanuary 16, 2026   Mayesh Wholesale Florist, a leading distributor of premium flowers, ...
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That Flower Feeling Appoints Three New Members to Development Committee

[Carlsbad, CA] – That Flower Feeling (TFF), the national floral marketing initiative behind the “Just Add Flowers” campaign, has appointed three new members to its Development ...
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