Industry News

CalFlowers Announces Fun ’N Sun 2026 With Unchanged Pricing and Expanded Educational Experiences for Its 85th Anniversary

San Marcos, CA — 12/17/25 — CalFlowers is pleased to announce details for its highly anticipated Fun ’N Sun 2026 Floral Convention, to be held ...

How Wholesalers Can Stay Competitive When Retailers Buy Direct

Let’s be honest, retailers buying straight from importers and growers has been happening for years. While buying direct has its benefits, wholesalers need to recognize ...

The million-dollar question, “How do we retain our employees?”

*The strategies which Schaefer Wholesale Florist (SWF) deploy need to be taken into consideration as this essay is presented from the lens of a family-owned ...

Local Roots, Real Talk: What We Learned Launching a Growers Market in Puget Sound

We set out to create a simple weekly growers market in our warehouse. What we got was a front row seat to the hopes, hesitations, ...

WFFSA President’s 2025 Year in Review and a Look Ahead

As we wrap up 2025, I find myself reflecting on the goals we set at the beginning of the year and the progress we have ...

AI and Job Impact in the Flower Industry

The floral industry has existed for thousands of years, evolving from ancient trade to a global supply chain. The wholesale florist, as we know it ...

Delaware Valley Floral Group, LLC Announces Acquisition of Georgia State Floral Distributor’s Savannah and Augusta, GA Locations

Sewell, NJ – December 2, 2025 — Delaware Valley Floral Group, LLC (DVFG) is pleased to announce the acquisition of Georgia State Floral Distributors, a ...

WFFSA Holds Mid-Year Board and Committee Meetings in San Antonio

Washington, DC – November 20, 2025 – The Wholesale Florist & Florist Supplier Association (WFFSA) recently convened its mid-year Board of Directors and Committee Meetings ...

Seed Your Future Launches End-of-Year Campaign to Grow the Next Generation of Horticulture Professionals

National Initiative Aims to Raise $50,000 by December 31 to get career resources into classrooms (October 2025) – Seed Your Future, the national movement dedicated ...

How to Turn Sustainability into Sales

In today’s floral industry, sustainability is no longer a side conversation or a marketing checkbox. It has become a practical driver of business success. Wholesalers ...

CalFlowers Match Challenge 2026 Contributions

[Carlsbad, CA] – That Flower Feeling is excited to announce the CalFlowers Match Challenge for 2026 contributions. For every $1.25 raised, CalFlowers will match $1.00, up ...

New Video Highlights the Power of Floral Community

October 23, 2025 – AFE has released a new video that highlights the organization’s long-standing commitment to strengthening and advancing the floral industry. With engaging ...