Industry News

WFFSA DevX 2025 Wraps with High Energy, Industry Insights and Unforgettable Moments in Cleveland

Washington, DC – July 29, 2025 – The Wholesale Florist & Florist Supplier Association (WFFSA) has officially wrapped its 2025 Development Experience (DevX), held July ...
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Bracing for Uncertainty: Tariffs, Confidence & the Cost Curve in the Floral Industry

If there’s one thing the last few years have taught us in the floral industry, it’s this: agility isn’t optional.  From navigating the pandemic to ...
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Bouquets of Love: Sharing the Power of Flowers at El Nido School

In line with The Flower Movement’s purpose of sharing the power of flowers with others in the industry and our community, Golden Flowers spent the ...
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The Hidden Shock of Tariffs on Consumer Prices

In June 2025, U.S. Consumer Price Index (CPI) rose 2.7% year‑over‑year, up from 2.4% in May — marking the steepest jump in five months. Economists ...
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Tinting Flowers… Breaking the Paradigm

For centuries, flowers have symbolized beauty and elegance. From the timeless red rose to the simple daisy, flowers can express what words sometimes can’t. But ...
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Petals and Posts: A Beginner’s Guide to Social Media for Wholesalers

If you’re a wholesale florist, chances are your day starts early, moves fast, and involves more buckets, boxes, and carts than hashtags or filters. Social ...
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Delaware Valley Floral Group, LLC Announces Acquisition of Pennock Floral Locations in Pennsauken, NJ and Laurel, MD

SEWELL, NJ – The Delaware Valley Floral Group, LLC (DVFG) has reached an agreement to acquire certain assets of Pennock Floral, specifically their wholesale floral ...
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Growing Remotely: Empowering a Remote Floral Workforce in a Changing Industry

The floral industry is vibrant, ever-changing, and unpredictable. From last-minute holiday surges to supply chain issues tied to seasonality, managing a floral business means being ...
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FreshPortal Software and Service First Processing (SFP) Partner to Bring End-to-End Automation to the Floral Industry

FreshPortal Software, a leading provider of cloud-based software solutions for florists, wholesalers, and distributors, has partnered with Service First Processing (SFP), a premier payment automation ...
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2026 Wedding Trends: What to Expect and How Flower Wholesalers Can Stay Ahead

The wedding world is blooming with new energy as we approach 2026. Couples are embracing celebrations that are more intentional, personal, and environmentally conscious—and flowers ...
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WFFSA’s DevX 2025 Heads to Cleveland for a Rock & Roll-Fueled Floral Industry Experience

July 23–25 event blends hands-on education, industry insights and invaluable networking. Washington, DC – May 16, 2025 – The Wholesale Florist & Florist Supplier Association ...
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WFFSA and AFE Unite for Earth Day Webinar: Launch of Sustainabloom and New Resources for Wholesalers

To celebrate Earth Day, the Wholesale Florist & Floral Supplier Association (WFFSA), in partnership with the American Floral Endowment (AFE), hosted a forward-looking webinar: “Sustainability ...
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