WFFSA Wraps Up Successful 2025 Floral Distribution Conference
Miami – March 5, 2025 – The Wholesale Florist and Florist Supplier Association (WFFSA) welcomed ‎around 650 attendees, nearly 100 exhibiting suppliers and over 50 ...
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WFFSA Unveils Winners of its New Floral Xcellence Awards at the 2025 Floral Distribution Conference
Miami – March 4, 2025 – On the first day of its 2025 Floral Distribution Conference in Miami, the Wholesale Florist & Floral Supplier Association ...
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CalFlowers Welcomes Lane DeVries as Executive Director to Drive ‘That Flower Feeling’ to New Heights
California – February 6, 2025 – CalFlowers is excited to announce that Lane DeVries has been appointed as Executive Director of CalFlowers, bringing his unparalleled ...
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Florists Supply Expands to Ontario
(Florists Supply Ltd. Expands into Eastern Canada through the purchase of Wallace Nicol imports.) [Winnipeg, MB, February 4th, 2025] Florists Supply Ltd, based in Winnipeg, ...
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WFFSA Announces Inaugural Floral Xcellence Awards at the 2025 Floral Distribution Conference
Washington, DC – February 12, 2025 – The Wholesale Florist & Florist Supplier Association (WFFSA) is thrilled to introduce the Floral Xcellence Awards, a premier ...
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AFIF Rebrands to AFIA: Championing the Floral Import Industry Forward
MIAMI, FL – January 20, 2025 – After over 40 years as the trusted voice of flower importers, AFIF: America’s Flower Connection is proud to ...
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2024: Nothing Short of Remarkable | A Message from WFFSA’s President
As we welcome 2025, I want to take a moment to reflect on the incredible progress we made together in 2024 and share our excitement ...
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Choice Farms Welcomes New Director of Marketing: Melanie Spilbeler
[Miami, FL – January 13, 2025] – Choice Farms is excited to introduce Melanie Spilbeler as the company’s new Director of Marketing. With nearly a ...
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2024 WFFSA Events Recap: A Look at the Numbers!
Floral Distribution Conference – March 4 -6, 2024 As always, the keynote event for WFFSA each year is the Floral Distribution Conference (aka FDC). This ...
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Petals of Passion: Exploring Ecuador’s Vibrant Flower Farms and Brilliant Expo Flor
During the first week of October, Ecuador rolled out the red carpet for visitors from around the globe at the highly anticipated Expo Flor. While ...
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Planning for Valentine’s Day 2025
As 2025 approaches, wholesalers are preparing for what is traditionally the busiest day of the year in the floral industry. Ensuring your business is well-prepared ...
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Wedding Trends for 2024: A Floral Symphony of Love
As we navigate through 2024, the wedding landscape is set to bloom with new trends that blend tradition with innovation, elegance with sustainability, and simplicity ...
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