The Flower Movement

Creating an Environment for Collaboration, Storytelling, and Oneness

The Flower Movement is a grassroots effort intended to bring the floral community together by highlighting the work done by those that drive the industry forward. Originating from a vision held by  Wholesale Florist & Florist Supplier Association’s (WF&FSA) President Gabriel Beccera, the goal is to create an environment for collaboration, storytelling, and oneness.

With consumer floral demand at an all-time high, we need a platform to tell our collective stories and share successes. So much good is already happening in and around our local communities, with flowers as the impetus. The Flower Movement is the force to unite and showcase those stories.

What Makes the Flower Movement Different from Other Movements in the Industry?

The Flower Movement is not an initiative to promote end consumers to buy more flowers for business gains. The Flower Movement is the catalyst to encourage and promote community activism and collaboration among individuals with a passion for flowers and a love for how flowers promote social, emotional, and mental well-being.

We Are #OneFlowerFamily

We would be thrilled to have you become a part of our growing #OneFlowerFamily. Let us know of the transformational work you are already doing with flowers as the focus.