[Miami, FL – January 13, 2025] – Choice Farms is excited to introduce Melanie Spilbeler as the company’s new Director of Marketing. With nearly a decade of floral industry experience and over ten years in consumer product marketing, Melanie’s expertise will play a pivotal role in elevating the Choice Farms brand and driving strategic growth.
An Experienced Industry Leader
Melanie’s distinguished career began as the Director of Marketing at Syndicate Sales, where she developed a deep understanding of the floral industry. As co-founder of FreshPath Marketing, she has spent the past three years collaborating with a diverse range of industry players, including growers, wholesalers, retailers, and industry organizations, to deliver effective marketing strategies and educational initiatives. Her industry involvement includes chairing the WFFSA Marketing Committee, serving on the WFFSA board, and participating in the Society of American Florists’ (SAF) Wholesale Council. Additionally, she is a frequent speaker at industry events and a respected contributor to leading floral publications.
Vision for the Future
Jorge Constain, owner of Choice Farms, expressed his enthusiasm about Melanie’s appointment, stating: “Melanie’s deep industry knowledge, strategic vision, and proven track record in marketing make her an excellent fit to lead our marketing efforts. Her passion for the floral industry and dedication to strengthening our brand and positioning it for future growth align perfectly with our mission at Choice Farms. We are thrilled to welcome her to the team.”
Melanie officially joined Choice Farms on Monday, January 6th. Her leadership marks an exciting chapter for the company as we continue to grow and build upon the solid foundation of the Choice Farms brand, positioning ourselves for the future in the ever-evolving floral industry.
For more information, please visit www.choicefarms.com or contact our team at [email protected].
About Choice Farms
With over 25 years in the floral industry, Choice Farms imports and distributes the finest fresh-cut flowers from around the world. Based in Miami, the floral hub of America, our management and sales team brings a combined 100 years of experience serving the floral industry with dedication and expertise. We proudly offer a selection of garden roses, tea roses, spray roses, and novelty flowers through our strong commercial relationships with the most quality-driven and professional growers.
To further our commitment to delivering top-quality blooms, we actively visit farms across the Americas, Africa, and Europe to ensure our customers receive only the best flowers. Our mission is to bring the highest-quality flowers to Miami and provide a seamless purchasing experience, solidifying our place as a trusted leader in the floral industry.
