Miami, FL — September 2025 — Choice Farms is pleased to announce the appointment of Jena Gizerskiy, CFD, PFCI, as Director of Business Development, joining the company during a time of continued growth and change in the floral industry.
Jena brings more than 11 years of experience in the floral industry, most recently serving as Sales Manager at Rosaprima, where she worked with wholesalers, wedding and event florists, and luxury brands across North America. Earlier in her career, she gained experience in luxury retail with Christian Dior and Neiman Marcus, building a strong foundation in customer experience and brand management. She also holds her CFD® (Certified Floral Designer) accreditation from AIFD and was recognized as a PFCI (Professional Floral Communicators – International) member at the 2025 SAF Convention. In addition, she serves on the WF&FSA Board of Directors and chairs the association’s Marketing Committee.
“Choice Farms plays such a vital role in connecting growers with the floral community while delivering quality, consistency, and care,” said Jena. “I look forward to building partnerships that strengthen our presence and support florists across the industry.”
“We are thrilled to welcome Jena to Choice Farms,” said Jorge Constain, President of Choice Farms. “Her experience and perspective will help us grow in new ways while continuing to deliver the trusted service and reliability our customers count on.”
Her appointment reflects Choice Farms’ ongoing commitment to investing in people, partnerships, and service that strengthen the floral community and support its customers worldwide.
About Choice Farms
With more than 26 years in the floral industry, Choice Farms is a trusted importer and distributor of premium roses and novelty flowers. Based in Miami, the floral hub of America, the company partners with quality-driven growers across the Americas, Africa, and Europe to deliver dependable supply and exceptional blooms. Choice Farms provides customers peace of mind through quality, consistency, and care you can trust.
