As we welcome 2025, I want to take a moment to reflect on the incredible progress we made together in 2024 and share our excitement for what lies ahead.
This past year was nothing short of remarkable for WFFSA. Below are a few of our collective wins.
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WFFSA Rebrand Efforts
We unveiled a refreshed and modernized brand identity that reflects the dynamic and innovative nature of our industry
This effort strengthens our presence as a leader and advocate for the floral industry
New Website Launch
Our brand-new website is now live, offering a user-friendly platform for members to access resources, stay updated on industry news, and connect with one another.
It is designed to better serve your needs and keep us all connected.
Record Growth for FDC 2025
We are thrilled to announce a record number of exhibitors and sponsor sales for our upcoming Floral Distribution Conference (FDC) in March 2025.
This milestone reflects the immense value our members bring to the table and highlights the strong momentum we are building together as an industry.
Committee & Board Contributions
A heartfelt thank you to our Education Committee, which has continued to deliver top-tier resources and programs, and our Marketing Committee, whose creativity and strategic efforts have elevated our outreach and engagement.
None of this would be possible without the steadfast guidance, dedication, and vision of our Board of Directors, who have played an essential role in driving our collective success. Your leadership and collaboration inspire growth and innovation across our entire association community!
As we kick-off 2025, I am optimistic about the road ahead. WFFSA remains committed to supporting your success, fostering growth, and championing innovation in our industry. Together, we will continue to strengthen our community and position ourselves for a thriving future.
Thank you ALL for your ongoing commitment to WFFSA and our shared missions. I look forward to seeing many of you in March at FDC, where we will celebrate our achievements and set the stage for even greater success.
Wishing you a prosperous, healthy year ahead. Let’s make 2025 a year of growth and opportunity for us all!
Karen Oie
President, WFFSA
