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Message from WF&FSA's President - What’s Ahead in 2024?
WF&FSA President Darin Dewberry takes a moment to reflect on WF&FSA's efforts from the past year and how the association is planning to invest in its membership in 2024 and beyond. So what lies ahead? Read on to learn more.
Delaware Valley Floral Group Acquiring Ferris Bros, Wholesale Florist
The Delaware Valley Floral Group (DVFG) has reached an agreement to acquire Ferris Brothers Wholesale Florist, located in Middlesex, New Jersey. DVFG will acquire certain assets of the company through an asset purchase agreement
Board Member Spotlight: Chris Berglund
Get to Know Chris Berglund from Washington Floral Service in this Board Member Spotlight
WF&FSA's governing body consists of five officers who make up the Executive Committee along with Board members. We are grateful for their dedication and contribution to the success of our industry. Get to know new Board Member Chris Berglund.
Board Member Spotlight: Erin Brotherton
Get to Know Erin Brotherton from DWF in this Board Member Spotlight
WF&FSA's governing body consists of five officers who make up the Executive Committee along with Board members. We are grateful for their dedication and contribution to the success of our industry. Get to know new Board Member Erin Brotherton.
Board Member Spotlight: John Burk
Get to Know John Burk from DVFlora in this Board Member Spotlight
WF&FSA's governing body consists of five officers who make up the Executive Committee along with Board members. We are grateful for their dedication and contribution to the success of our industry. Get to know new Board Member John Burk.
Rosaprima 3R Program: Reduce, Reuse, Recycle
By Jena Gizerskiy, Sales Manager, Rosaprima
Rosaprima is not just a farm that grows iconic roses. They are a team of dedicated individuals committed to promoting environmental sustainability through responsible farming practices. Their passion for learning and improving is evident in their efforts to manage their land sustainably.
Top 5 Reasons to Have a Strong Relationship with Your Growers
By Alejandro Henao, Director, The Flower Co.
With more farms offering MIA and Origin inventory availability, wholesalers nationwide have the opportunity to make a direct impact at the source. The supply chain has evolved drastically. Anything we saw as impossible in the past, now has potential competitive advantages that are ready for anyone willing to grab them.
The Future in Bloom at FDC 2023
A Recap of Three Great Days in Miami
On March 6–8, the Wholesale Florist and Florist Supplier Association (WF&FSA) welcomed over 600 attendees to the 2023 Floral Distribution Conference (FDC) in Miami, FL.
IFD’s Flower Trend Forecast
IFD to Launch the Reimagined Flower Trends Forecast
The floriculture industry plays an important role in the health and well-being of the human race. When it comes to the sharing of emotions, flowers and plants overcome all language barriers and serve as a universal language.
Memorial Tribute Established in Memory of Nicholas I. Paul
A memorial tribute honoring Nicholas Ignatius Paul has been established by Georgianna and Dennis Paul through the American Floral Endowment (AFE).
Above All Flowers and New Bloom Solutions Launch the First Comprehensive Calendar of Events and Conventions to Support the Flower Industry in a collaborative way
This initiative will enhance collaboration and connection between all key players in the flower industry
Above All Flowers and New Bloom Solutions launched the first known comprehensive collaborative flower industry calendar of events and conventions, with the participation of more than eight different partners who collaborated on this calendar in favor of the flower industry.
Memorial Tribute Established in Memory of Del Demaree, Floral Industry Champion and Pioneer
A memorial tribute has been established through the American Floral Endowment (AFE), honoring Delmar “Del” Earl Demaree Jr., AAF.
Flower Movement Awareness Week Celebrates the Power of Flowers
By Freddy Melero, Roseologist, Choice Farms
To highlight how the floral community brings the power of flowers to their hometowns and neighborhoods, the Wholesale Florist & Florist Supplier Association (WF&FSA) had designated this past August 8‒14 as Flower Movement Awareness Week.
Preparing for Valentine’s Day 2023
By Danna Avsec, Channel Marketing Manager, SMITHERS-OASIS
The countdown to Valentine’s Day in the floral industry has officially begun! It is estimated that over 250 million roses are produced for Valentine’s Day. Valentine’s Day is the number one holiday for florists and for floral purchases and many wholesalers begin preparing months in advance.
Strong Turnout, Sold-Out Exhibit Hall Mark Successful 2022 Floral Distribution Conference
By Jason Vaughan, WF&FSA Communications Manager
On March 7-9, nearly 600 people met at Miami’s Doral resort for three days of networking and forging new business relationships. The 2022 event marked the second in-person gathering for the association, with the packed exhibit hall and arrival of international members reflecting a return to business as usual.
Mother’s Day 2020 Better Than Expected
By Pam Morrison, WF&FSA Communications Manager
2020 is the year with no comparison unless you are 102 and remember the toll the 1918 pandemic took on your business. Just as a tornado’s massive destruction, or a tsunami’s wave of terror causes temporary upheaval -on a worldwide scale- so does a worldwide pandemic. However, results of WF&FSA’s 2020 Mother’s Day Survey proved that resilience and optimism shine through.
2017: The New Generation of Consumerism
Jacque Sir Louis, Smithers-Oasis
2017 Pantone Color of the Year
Yvonne Ashton, Mayesh; Co-Chair, Marketing Committee
New Year. New Blog. New Colors
Yvonne Ashton, Co-Chair, Marketing Committee
Happy 2016! Many view the New Year as a fresh start or a great time to make a new commitment. Here at WF&FSA, we are doing just that by launching our brand new blog! Last year we created the Marketing Toolkit for our members and their customers, but we wanted to take action to ensure that we are following our own advice. So here we are.
