Know Foam

Written By Alejandro Henao, The Flower Co., Board Member, WFFSA

From enhanced design flexibility to simplified arrangements, florists will discover the true potential ‎that lies within this innovative foam. ‎Read More.

Top 5 Reasons to Attend DevX 2024: Elevate Your Business

Written By Freddy Melero, Choice Farms, First Vice President, WFFSA

DevX 2024 promises to be an event like no other—an opportunity to learn, connect, and grow in one of the most beautiful cities in the world. Read More.

WFFSA Names Kari Stringfellow New Executive Vice President

Stringfellow brings more than 20 years of experience as a strategic consultant and association leader, with a deep understanding of the supply chain honed through work with Fortune 500 companies, higher education institutions, and non-profit organizations.

What to Expect this Mother's Day

Written By Alejandro Henao, The Flower Co, WFFSA Marketing Committee Member

Mother’s Day is around the corner. For the majority of wholesalers nationwide, Mother’s ‎Day is the best commercial holiday due to the high and non-specific demand of the vast ‎majority of flowers. ‎

A Note from WFFSA President

Karen Oie, WFFSA President

Newly elected WFFSA President Karen Oie addresses the WFFSA membership. Read on to learn more.

Fresh Connections at FDC 2024

A Recap of Fresh Connections in Miami

On March 6–8, the Wholesale Florist and Florist Supplier Association (WFFSA) welcomed ‎over 600 attendees to the 2024 Floral Distribution Conference (FDC) in Miami, FL. Ahead of ‎‎2023 numbers, this year’s conference sets the stage for conferences to come. ‎

Why Serve the WFFSA Community?

Written By Scott Cheeseman, Kennicott, WF&FSA Marketing Committee Member

Kennicott has a long history supporting and serving the WFFSA organization. I am completing my 3 years ‎on the Board. A recurring theme in our industry is about change. The pandemic obviously impacted all of ‎us. This has accelerated the challenges we all face every day. Technology, staffing, production, and ‎logistics are all top of mind.

But Wait, My Root Are Green?!?

Written By Steve Catando, DVFlora, WF&FSA Marketing Committee Member

During my almost thirty years of working in the flower and plant distribution business it has become ‎apparent to me that the most misunderstood product that we trade is the family of orchid plants. ‎Read on to learn more.

Message from WF&FSA's President - What’s Ahead in 2024?

WF&FSA President Darin Dewberry takes a moment to reflect on WF&FSA's efforts from the past year and how the association is planning to invest in its membership in 2024 and beyond. So what lies ahead? Read on to learn more.

Delaware Valley Floral Group Acquiring Ferris Bros, Wholesale Florist

The Delaware Valley Floral Group (DVFG) has reached an agreement to acquire Ferris Brothers Wholesale Florist, located in Middlesex, New Jersey. DVFG will acquire certain assets of the company through an asset purchase agreement

Mother’s Day 2020 Better Than Expected

By Pam Morrison, WF&FSA Communications Manager

2020 is the year with no comparison unless you are 102 and remember the toll the 1918 pandemic took on your business. Just as a tornado’s massive destruction, or a tsunami’s wave of terror causes temporary upheaval -on a worldwide scale- so does a worldwide pandemic. However, results of WF&FSA’s 2020 Mother’s Day Survey proved that resilience and optimism shine through.

2017: The New Generation of Consumerism

Jacque Sir Louis, Smithers-Oasis

2017 Pantone Color of the Year

Yvonne Ashton, Mayesh; Co-Chair, Marketing Committee

New Year. New Blog. New Colors

Yvonne Ashton, Co-Chair, Marketing Committee

Happy 2016! Many view the New Year as a fresh start or a great time to make a new commitment. Here at WF&FSA, we are doing just that by launching our brand new blog! Last year we created the Marketing Toolkit for our members and their customers, but we wanted to take action to ensure that we are following our own advice. So here we are.

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