WF&FSA Blog

Strong Turnout, Sold-Out Exhibit Hall Mark Successful 2022 Floral Distribution Conference

By Jason Vaughan, WF&FSA Communications Manager

On March 7-9, nearly 600 people met at Miami’s Doral resort for three days of networking and forging new business relationships. The 2022 event marked the second in-person gathering for the association, with the packed exhibit hall and arrival of international members reflecting a return to business as usual.

A Glimpse into What Sustainability Looks Like in 2022 from Smithers-Oasis

From Smithers-Oasis

Smithers-Oasis regularly evaluates the products we make and how we make them. The company's goal is to create products through sustainable means, and Smithers-Oasis has achieved significant reductions of waste in our manufacturing facilities.

In the Spirit of Thanksgiving: A Movement to Share the Power of Flowers

By WF&FSA President Gabriel Becerra

In many homes, the table of savory foods and tempting treats is accompanied by loved ones, and, of course, flowers. Flowers communicate our feelings of gratitude and togetherness, whether presented as a centerpiece or perhaps as a bouquet brought as a gift to those opening their homes to friends and family.

WF&FSA Delivers Education Resources Across Multiple Channels

More Industry-Specific Courses Added to WF&FSA Institute

WF&FSA is proud to offer its members an array of educational programming. From executive-level webinars on economics to experiential, hands-on events to the basics of flower care and handling, WF&FSA is here for the growth and development of your employees.

Mother’s Day 2020 Better Than Expected

By Pam Morrison, WF&FSA Communications Manager

2020 is the year with no comparison unless you are 102 and remember the toll the 1918 pandemic took on your business. Just as a tornado’s massive destruction, or a tsunami’s wave of terror causes temporary upheaval -on a worldwide scale- so does a worldwide pandemic. However, results of WF&FSA’s 2020 Mother’s Day Survey proved that resilience and optimism shine through.

2017: The New Generation of Consumerism

Jacque Sir Louis, Smithers-Oasis

2017 Pantone Color of the Year

Yvonne Ashton, Mayesh; Co-Chair, Marketing Committee

New Year. New Blog. New Colors

Yvonne Ashton, Co-Chair, Marketing Committee

Happy 2016! Many view the New Year as a fresh start or a great time to make a new commitment. Here at WF&FSA, we are doing just that by launching our brand new blog! Last year we created the Marketing Toolkit for our members and their customers, but we wanted to take action to ensure that we are following our own advice. So here we are.

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