10 Reason Why Suppliers Sell Through Wholesalers / 11 Reasons to Buy from a Wholesale Florist

21 Reasons Why

Transportation efficiencies. Wholesalers bring in volume shipments from suppliers and efficiently deliver items directly to many different retailers. Wholesalers breakbulk. Manufacturers focus on quality and efficiency, not small packaging and small shipments. Wholesalers break bulk so retailers get the appropriate quantity.

WF&FSA Offers Support for Roses to be Added to the GSP

Leadership testifies, organization sends letter in support as effort gains momentum

On June 19, WF&FSA President Tim Dewey with DVFlora and WF&FSA Immediate Past President Ben Powell with Mayesh joined leadership from the Society of American Florists (SAF) and the Association of Floral Importers of Florida (AFIF) to testify virtually before the U.S. International Trade Commission (USITC) in support of adding fresh cut roses to the Generalized System of Preferences (GSP). In the past few months, both SAF and AFIF have submitted petitions to add roses to the GSP which, if successful, would eliminate import duties on roses from Ecuador.

Mother’s Day 2020 Better Than Expected

By Pam Morrison, WF&FSA Communications Manager

2020 is the year with no comparison unless you are 102 and remember the toll the 1918 pandemic took on your business. Just as a tornado’s massive destruction, or a tsunami’s wave of terror causes temporary upheaval -on a worldwide scale- so does a worldwide pandemic. However, results of WF&FSA’s 2020 Mother’s Day Survey proved that resilience and optimism shine through.

WF&FSA's COVID-19 Impact and Implementation Survey Results

By Pamela Morrison, WF&FSA Communications Manager

WF&FSA invited members to participate in an industry wide COVID-19 study to survey sentiments and policies being implemented by businesses across the U.S. More than 3,000 companies from various industries shared their opinions on how the pandemic is impacting their companies.

A New Way to Reshape the Supply Chain for the Floriculture Industry - Are You In?

By Cindy Hanauer

Pssst!  Did you know?...... that on September 30th, 2019, the FAA issued the Record of Decision granting approval to proceed with the Airglades International Airport and Perishable Cargo Center located five miles west of the central business district in Clewiston, Florida? 

#FDC2019 – What Did Attendees Think?

By Molly Alton Mullins, WF&FSA Executive Vice President

WF&FSA held its 2019 Floral Distribution Conference November 5-7, 2019 at the Miami Airport Convention Center (MACC). The fourth year hosting this event at the MACC, WF&FSA leadership and staff knew the property brought some unique challenges to the event’s overall success. However, survey responses are in and this year’s meeting received some exceptional results.

Did Valentine’s Day Meet the Expectations of WF&FSA Wholesaler Members?

by Molly Alton Mullins, WF&FSA Executive Vice President

2017: The New Generation of Consumerism

Jacque Sir Louis, Smithers-Oasis

2017 Pantone Color of the Year

Yvonne Ashton, Mayesh; Co-Chair, Marketing Committee

New Year. New Blog. New Colors

Yvonne Ashton, Co-Chair, Marketing Committee

Happy 2016! Many view the New Year as a fresh start or a great time to make a new commitment. Here at WF&FSA, we are doing just that by launching our brand new blog! Last year we created the Marketing Toolkit for our members and their customers, but we wanted to take action to ensure that we are following our own advice. So here we are.

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