WF&FSA Blog

#FDC2019 – What Did Attendees Think?

By Molly Alton Mullins, WF&FSA Executive Vice President

WF&FSA held its 2019 Floral Distribution Conference November 5-7, 2019 at the Miami Airport Convention Center (MACC). The fourth year hosting this event at the MACC, WF&FSA leadership and staff knew the property brought some unique challenges to the event’s overall success. However, survey responses are in and this year’s meeting received some exceptional results.

Is the 2019 Christmas Season Going to be Naughty or Nice?

by Cindy Hanauer

Let me start with the naughty. The 2019 Thanksgiving-to-Christmas holiday season will lose an entire week of selling, thanks to a U.S. Thanksgiving Day that’s six days later than last year. Oh, yes….. look at your calendar!

How to Make Trade Shows Work for You and Your Customers! Seven Super-Power Tips for Your Super-Power Buyers

by Cindy Hanauer

The 2019 trade show season is right around the corner and the retail masses are salivating to see your company and its amazing products! With 500+ trade shows under my belt, I’ve seen my share of the good, bad and ugly- but mostly good!

New Name. Same Great Experience.

by Laura Wright, The Sun Valley Group

WF&FSA's Development Experience, formerly known as WF&FSA’s Management Institute (M.I.) took place in Philadelphia this year. Not only was attendance up compared to last year so was the name of the game.

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The views expressed here are those of the authors and do not necessarily represent or reflect the views of WF&FSA.

Is the 2019 Christmas Season Going to be Naughty or Nice?

Is the 2019 Christmas Season Going to be Naughty or Nice?

Let me start with the naughty. The 2019 Thanksgiving-to-Christmas holiday season will lose an entire week of selling, thanks to a U.S. Thanksgiving Day that’s six days later than last year. Oh, yes….. look at your calendar!

Read More...