What is WF&FSA

What is

WF&FSA

WF&FSA is the one - and only - association solely dedicated to the floral wholesale business and its suppliers.
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What is WF&FSA

Join

WF&FSA

Do you know the benefits you and your company receive from joining WF&FSA?
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What is WF&FSA

Meet the Leadership of

WF&FSA

Meet the team that helps set the strategic course of the association.
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What is WF&FSA

Get Involved with

WF&FSA

Volunteers are the heart of WF&FSA and accomplish great things that move the industry forward.
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WF&FSA OnDemand

Missed WF&FSA's 2018 Floral Distribution Conference or just want to relive it? Watch the recorded sessions and videos from the Conference.

Save the date for WF&FSA’s 2019 Floral Distribution Conference on November 5-7, 2019 in Miami, FL. We look forward to seeing you next year!

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What’s New with WF&FSA?

WF&FSA Member and Cross-Industry Compensation Report

Get your copy of the latest WF&FSA Member and Cross-Industry Compensation Report! The bi-annual report provides an analysis of management and employee pay scales, employee benefits and sales policies across a broad spectrum of wholesaler ¬distributors. If you participated in the 2018 Compensation Survey earlier this year, the report is available to you at no cost. Contact Courtney Stewart at cstewart@wffsa.org if you haven't received your free report or would like more information to purchase.

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WF&FSA’s 2018 Floral Distribution Conference:

Marla O'Dell reviews the triumphs for WF&FSA in 2018.

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REGISTER NOW: University of Innovative Distribution

Don’t miss your opportunity to attend the University of Innovative Distribution (UID) at a reduced rate. As a WF&FSA member, you will save $1,000, and if you submit your registration by January 9, 2019, you’ll save an additional $200! This four-day educational conference focuses on distribution management, territory sales, marketing, negotiation skills, inventory management, sales management, human resources, leadership, information technologies and more. Hurry, courses fill up fast! 

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VIDEO: Digital Reputation Management

In today's instant communication and social networking world, it's easy to share opinions and others can share the same about you. Unfortunately, what you and others post online, text, leave as a voicemail, say or do in front of a hidden camera, and even email is not limited to private networks and friend groups. Rather, there's a good chance that what happens in a digital format and what is said about you and your company is public, searchable, and archived, FOREVER! In "Don't Steal the Cheesecake" you will learn...

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