What is WF&FSA

What is

WF&FSA

WF&FSA is the one - and only - association solely dedicated to the floral wholesale business and its suppliers.
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What is WF&FSA

Join

WF&FSA

Do you know the benefits you and your company receive from joining WF&FSA?
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What is WF&FSA

Meet the Leadership of

WF&FSA

Meet the team that helps set the strategic course of the association.
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What is WF&FSA

Get Involved with

WF&FSA

Volunteers are the heart of WF&FSA and accomplish great things that move the industry forward.
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WF&FSA Financial and Operational Benchmarking Survey

Each year WF&FSA offers its wholesale member companies an opportunity to benchmark their company’s performance against their industry peers. New this year, WF&FSA is pleased to offer the results not only as an Industry Summary Report, but also a customized online dashboard. There is NO COST for these results for WF&FSA companies that participate.

So how does your company’s performance stack-up to its peers? Maybe your topline growth is outperforming wholesalers in your region but what about profitability? How does your margin profile compare? Should you be looking harder at productivity, pricing policies, expense control?

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What’s New with WF&FSA?

WF&FSA OnDemand

Missed WF&FSA's 2018 Floral Distribution Conference or just want to relive it? Watch the recorded sessions and videos from the Conference. Save the date for WF&FSA’s 2019 Floral Distribution Conference on November 5-7, 2019 in Miami, FL. We look forward to seeing you next year!

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Check out WF&FSA's NEWEST Value Partner - Service First Processing

SFP is a leading payment processing provider helping merchants navigate the constant changes in the bank card industry while keeping costs low, ensuring data security, and enhancing efficiency by making it simple to run transactions. SFP offers WF&FSA members SFP credit card and ACH/check processing services at a special discount off its regular rates.

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WF&FSA is pleased to announce a partnership with Sundale Research

WF&FSA is pleased to announce a new partnership with Sundale Research to offer a special rate for WF&FSA members to purchase the State of the Industry: Florists report at a discounted fee. The 12th edition of Sundale's Florists report, published annually, contains timely and accurate industry statistics, forecasts to help plan, and objective analysis.  The report features historical, current, and future trends covering the 2000-2022 period.  It is an essential resource for the florist’s industry covering the most important trends for the busy executive, including detailed data on sales and establishments; product trends; sales by occasion; producer and consumer pricing; demographic profiles of customers; and much more. Sundale Research, based in Bay Shore, NY, has been closely following industry trends, forecasting data, and writing State of the Industry reports for more than 20 years.

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WF&FSA’s 2018 Floral Distribution Conference:

Marla O'Dell reviews the triumphs for WF&FSA in 2018.

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