What is WF&FSA

Floral Distribution Conference

The floral distribution event of the year! Every year, suppliers and wholesalers meet for this unique experience that helps bridge the floral community together in order to provide connections, solutions, and the finest flowers.

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What is WF&FSA

DevX

Thank you for attending DevX 2022! Stay tuned for a recap of the event showcasing the Road Trip, educational sessions, and community service.
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What is WF&FSA

LearnX

WF&FSA offers members unique learning opportunities to experience education your way. With WF&FSA’s LearnX members have access to an e-Learning program offering access to online professional development and industry-based courses.
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What is WF&FSA

Flower Movement

The Flower Movement is a grassroots effort intended to bring the floral community together by highlighting the work done by those that drive the industry forward. The goal is to create an environment for collaboration, storytelling, and oneness.
JOIN THE MOVEMENT

Upcoming Events

Wed
22
2023
February 22, 2023
3:00PM - 4:00PM EST

UID Year-Round: Crush Price Objections

Presenter: Paul Reilly

Zoom

Mon
6
2023
March 6-8, 2023

2023 Floral Distribution Conference

Miami, FL

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See How Companies Like Yours are Growing with WF&FSA

LearnX is a great way for companies to help educate and develop their floral employees. The coursework provides information and learning tools that can directly benefit employee knowledge and on the job performance. 

Jody Whitekus

Jody Whitekus

Golden Flowers

What’s New with WF&FSA?

Flower Movement Awareness Week Celebrates the Power of Flowers

Flower Movement Awareness Week Celebrates the Power of Flowers

To highlight how the floral community brings the power of flowers to their hometowns and neighborhoods, the Wholesale Florist & Florist Supplier Association (WF&FSA) had designated this past August 8‒14 as Flower Movement Awareness Week.

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Preparing for Valentine’s Day 2023

Preparing for Valentine’s Day 2023

The countdown to Valentine’s Day in the floral industry has officially begun! It is estimated that over 250 million roses are produced for Valentine’s Day. Valentine’s Day is the number one holiday for florists and for floral purchases and many wholesalers begin preparing months in advance.

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ECOROSES, 25 Years Living in Full Color

ECOROSES, 25 Years Living in Full Color

ECOROSES, ALL ABOUT QUALITY, is celebrating 25 years in the industry! This Ecuadorian ‎farm´s path has been characterized by passion for the trade, cutting-edge technological ‎investment, uncompromised commitment for quality and customer service and an endless ‎pursuit for innovation to bring customers the very best. ‎

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Over 80 Wholesale Florists and Suppliers Gather in Minneapolis for Hands-On Development Experience

Over 80 Wholesale Florists and Suppliers Gather in Minneapolis for Hands-On Development Experience

On July 27-29, Minneapolis became the central hub for members of the Wholesale Florist & Florist Supplier Association (WF&FSA) to share in on a unique opportunity experiencing personalized education, hands-on training, and a road trip to several industry and company locations.

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