What is WF&FSA

Floral Distribution Conference

Thank you to all who made the 2023 FDC a rousing success! The floral distribution event of the year! Every year, suppliers and wholesalers meet for this unique experience that helps bridge the floral community together in order to provide connections, solutions, and the finest flowers.

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What is WF&FSA

DevX

THANK YOU to all who attended the 2023 Development Experience in Niagara Falls, Ontario. Stay tuned for 2024 location details to come.
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What is WF&FSA

LearnX

WF&FSA offers members unique learning opportunities to experience education your way. With WF&FSA’s LearnX members have access to an e-Learning program offering access to online professional development and industry-based courses.
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What is WF&FSA

Flower Movement

The Flower Movement is a grassroots effort intended to bring the floral community together by highlighting the work done by those that drive the industry forward. The goal is to create an environment for collaboration, storytelling, and oneness.
JOIN THE MOVEMENT

Member Spotlight

That Flower Feeling Wins Again!

That Flower Feeling Wins Again!

“That Flower Feeling,” a brand representing the U.S. fresh cut flower and foliage industry, has been awarded the 29th annual Marketer of the Year Award! 

Join us in congratulating CalFlowers! We encourage all floral companies and floral designers to celebrate this achievement by keeping flowers in front of mind and participating in the campaign.

See the Campaign in Action

Upcoming Events

Wed
27
2023
September 27, 2023
3:00PM - 4:00PM EST

UID Year-Round: The Profound Power of Presence

Presenter: Todd Cohen, CSP, Author, Sales Leader LLC

Zoom

Wed
8
2023
November 8, 2023
3:00PM - 4:00PM EST

UID Year-Round: Crush Price Objections

Presenter: Paul Reilly, CSP, Author

Zoom

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See How Companies Like Yours are Growing with WF&FSA

LearnX is a great way for companies to help educate and develop their floral employees. The coursework provides information and learning tools that can directly benefit employee knowledge and on the job performance. 

Jody Whitekus

Jody Whitekus

Golden Flowers

What’s New with WF&FSA?

Board Member Spotlight: Chris Berglund

Board Member Spotlight: Chris Berglund

WF&FSA's governing body consists of five officers who make up the Executive Committee along with Board members. We are grateful for their dedication and contribution to the success of our industry. Get to know new Board Member Chris Berglund.

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Board Member Spotlight: Erin Brotherton

Board Member Spotlight: Erin Brotherton

WF&FSA's governing body consists of five officers who make up the Executive Committee along with Board members. We are grateful for their dedication and contribution to the success of our industry. Get to know new Board Member Erin Brotherton.

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Board Member Spotlight: John Burk

Board Member Spotlight: John Burk

WF&FSA's governing body consists of five officers who make up the Executive Committee along with Board members. We are grateful for their dedication and contribution to the success of our industry. Get to know new Board Member John Burk.

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The Future in Bloom at FDC 2023

The Future in Bloom at FDC 2023

On March 6–8, the Wholesale Florist and Florist Supplier Association (WF&FSA) welcomed ‎over 600 attendees to the 2023 Floral Distribution Conference (FDC) in Miami, FL.

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