Wholesale Florist
& Florist Supplier
Association
WFFSA is the one, and only, association solely dedicated to the floral wholesale business and its suppliers.
Membership Benefits
Discover upcoming events, register online, enjoy live experiences, and connect with community.
Events & Education
Discover upcoming events, register online, enjoy live experiences, connect with community.
Floral Distribution Conference
Get ready for a bigger FDC in 2027! Join us February 28–March 3, in Miami at our new venue for expanded education, valuable industry connections and unforgettable experiences. Registration is now open!
DevX
DevX 2027 will be held in Chicago. Immerse yourself in hands-on learning, witness the growing and distribution process, and savor the scenic surroundings.
Flower Movement
Join the Flower Movement, uniting the floral community. Together, let’s spotlight industry innovators, share stories, and foster unity.
Virtual Wholesaler Discussion Groups
Our Virtual Wholesaler Discussion Groups are members-only sessions that foster open dialogue among wholesaler members, providing real-world insight and practical takeaways on key industry topics.
Flowers, Ideas and Connections: Floral Express Prepares for Its First Open House
Floral Express is opening its doors – and bringing its floral community together. On October 28–29, 2026, the wholesaler will host its
Paul Hoogenboom Bids Farewell to Holex Flower After 32 Years
Aalsmeer, the Netherlands — October 1, 2026 — Paul Hoogenboom, Managing Director of Holex Flower, part of Dutch Flower Group (DFG), has
Small Steps, Shared Impact: Shining a Light on Sustainabloom’s Sustainability Planning Template for Wholesale Florists
By: Kim Jennings, Co-Owner, Green Mountain Floral Supply, Inc. October 16, 2026 Key Takeaways Sustainability goes beyond environmental practices. Sustainabloom’s free
WFFSA Celebrates the Retirement of Past President Gabriel Becerra
A longtime WFFSA leader and the driving force behind The Flower Movement, Becerra retires after 35 years in the floral industry. WFFSA
Welcome New Members
Join us in welcoming our new members who bring fresh ideas and enthusiasm to our vibrant and growing community.
