Wholesale Florist
& Florist Supplier
Association
WFFSA is the one — and only — association solely dedicated to the floral wholesale business and its suppliers.
Membership Benefits
Discover upcoming events, register online, enjoy live experiences, and connect with community.
Events & Education
Discover upcoming events, register online, enjoy live experiences, connect with community.
Floral Distribution Conference
Get ready for our 2026 Floral Distribution Conference, March 1-4, right back in Miami.
DevX
DevX 2026 will be held in Atlanta, Georgia, July 28-31. Immerse yourself in hands-on learning, witness the growing and distribution process, and savor the scenic surroundings.
Flower Movement
Join the Flower Movement, uniting the floral community. Together, let’s spotlight industry innovators, share stories, and foster unity.
Virtual Wholesaler Discussion Groups
Our Virtual Wholesaler Discussion Groups are members-only sessions that foster open dialogue among wholesaler members, providing real-world insight and practical takeaways on key industry topics.
WFFSA Honors Bill LaFever with 2026 Leland T. Kintzele Distinguished Service Award
Miami, FL — March 3, 2026 — The Wholesale Florist & Florist Supplier Association (WFFSA) proudly announced that Bill LaFever, President of the Bill Doran
WFFSA Announces Winners of 2026 Floral Xcellence Awards at Floral Distribution Conference
Miami, FL — March 2, 2026 — The Wholesale Florist & Florist Supplier Association (WFFSA) proudly announced the winners of the 2026 Floral Xcellence Awards
Valentine’s Day 2026: The Season That Puts Ecuador’s Floriculture and Logistics to the Test
Valentine’s Day represents one of the most demanding moments for Ecuador’s floriculture industry: it accounts for around 30% of farms’ annual sales and requires extreme
Smithers-Oasis Company Appoints Mickey Leech as President, North America Operations
Kent, OH – December 15, 2025 – Smithers-Oasis is proud to announce the appointment of Mickey Leech as President, North America Operations, effective December 1,
Welcome New Members
Join us in welcoming our new members who bring fresh ideas and enthusiasm to our vibrant and growing community.
