Wholesale Florist
& Florist Supplier
Association
WFFSA is the one — and only — association solely dedicated to the floral wholesale business and its suppliers.
Membership Benefits
Discover upcoming events, register online, enjoy live experiences, and connect with community.
Events & Education
Discover upcoming events, register online, enjoy live experiences, connect with community.

Floral Distribution Conference
Join us for the 2025 Floral Distribution Conference, March 2-5, in Miami.

DevX
Join us for DevX 2025 in Cleveland. Immerse yourself in hands-on learning, witness the growing and distribution process, and savor the scenic surroundings.

LearnX
Discover WFFSA’s LearnX, offering members customizable learning experiences. Gain access to our e-Learning program, featuring industry-focused courses for professional development.

Flower Movement
Join the Flower Movement, uniting the floral community. Together, let’s spotlight industry innovators, share stories, and foster unity.

AFIF Rebrands to AFIA: Championing the Floral Import Industry Forward
MIAMI, FL – January 20, 2025 – After over 40 years as the trusted voice of flower importers, AFIF: America’s Flower Connection is proud to

2024: Nothing Short of Remarkable | A Message from WFFSA’s President
As we welcome 2025, I want to take a moment to reflect on the incredible progress we made together in 2024 and share our excitement

Choice Farms Welcomes New Director of Marketing: Melanie Spilbeler
[Miami, FL – January 13, 2025] – Choice Farms is excited to introduce Melanie Spilbeler as the company’s new Director of Marketing. With nearly a

2024 WFFSA Events Recap: A Look at the Numbers!
Floral Distribution Conference – March 4 -6, 2024 As always, the keynote event for WFFSA each year is the Floral Distribution Conference (aka FDC). This
Member Spotlight
The Delaware Valley Floral Group (DVFG) has reached an agreement to acquire Ferris Brothers Wholesale Florist, located in Middlesex, New Jersey. DVFG will acquire certain assets of the company through an asset purchase agreement.
