Wholesale Florist
& Florist Supplier
Association
WFFSA is the one — and only — association solely dedicated to the floral wholesale business and its suppliers.
Membership Benefits
Discover upcoming events, register online, enjoy live experiences, and connect with community.
Events & Education
Discover upcoming events, register online, enjoy live experiences, connect with community.

Floral Distribution Conference
Join us for the 2025 Floral Distribution Conference, March 2-5, in Miami.

DevX
Join us for DevX 2025 in Cleveland. Immerse yourself in hands-on learning, witness the growing and distribution process, and savor the scenic surroundings.

LearnX
Discover WFFSA’s LearnX, offering members customizable learning experiences. Gain access to our e-Learning program, featuring industry-focused courses for professional development.

Flower Movement
Join the Flower Movement, uniting the floral community. Together, let’s spotlight industry innovators, share stories, and foster unity.

A New Chapter for WFFSA: Strengthening Wholesalers Through Purpose, Connection, and Community
As we turn the page to a new chapter in WFFSA’s story, I find myself reflecting on the journey that brought us here—and more importantly,

Blooming Business: Embrace a Blossoming Mother’s Day – Your Essential Prep Guide
As Mother’s Day approaches, the air fills with anticipation and the sweet scent of preparation. For floral professionals, this season offers not just a surge

New Wholesale Nickel Program Supports Sustainability In Floriculture
Sustainabloom, a program from the American Floral Endowment (AFE), is proud to announce the launch of the Wholesale Nickel Program, a new initiative that empowers wholesalers

WFFSA Wraps Up Successful 2025 Floral Distribution Conference
Miami – March 5, 2025 – The Wholesale Florist and Florist Supplier Association (WFFSA) welcomed around 650 attendees, nearly 100 exhibiting suppliers and over 50
Member Spotlight
The Delaware Valley Floral Group (DVFG) has reached an agreement to acquire Ferris Brothers Wholesale Florist, located in Middlesex, New Jersey. DVFG will acquire certain assets of the company through an asset purchase agreement.
