Wholesale Florist
& Florist Supplier
Association
WFFSA is the one — and only — association solely dedicated to the floral wholesale business and its suppliers.
Membership Benefits
Discover upcoming events, register online, enjoy live experiences, and connect with community.
Events & Education
Discover upcoming events, register online, enjoy live experiences, connect with community.
Floral Distribution Conference
See what we did together during our 2026 Floral Distribution Conference, and express your interest in joining us at FDC 2027 at our NEW VENUE, February 28 – March 3, 2027.
DevX
DevX 2026 will be held in Atlanta, Georgia, July 28-31. Immerse yourself in hands-on learning, witness the growing and distribution process, and savor the scenic surroundings.
Flower Movement
Join the Flower Movement, uniting the floral community. Together, let’s spotlight industry innovators, share stories, and foster unity.
Virtual Wholesaler Discussion Groups
Our Virtual Wholesaler Discussion Groups are members-only sessions that foster open dialogue among wholesaler members, providing real-world insight and practical takeaways on key industry topics.
That Flower Feeling Announces Strong Q1 Support from New and Renewing Donors
[Carlsbad, CA] – That Flower Feeling, the national initiative dedicated to inspiring more Americans to enjoy more flowers more often, entered 2026 with
Floral Express Announces Strategic Expansion in Southwestern Ontario
WOODSTOCK, ON – Floral Express is proud to announce a strategic expansion of its wholesale operations through the acquisition of the assets
Delaware Valley Floral Group, LLC Announces Acquisition of New England Wholesale Florist
Sewell, NJ – March 30th, 2026 — Delaware Valley Floral Group, LLC (DVFG) is pleased to announce the acquisition of New England
Interview with Mickey Leech, President, Smithers-Oasis, North America Operations
The Smithers Oasis Company recently appointed Mickey Leech as President Smithers-Oasis North America Operations. He succeeds Anne Steward who retired. WFFSA Board
Welcome New Members
Join us in welcoming our new members who bring fresh ideas and enthusiasm to our vibrant and growing community.
