Wholesale Florist
& Florist Supplier
Association
WFFSA is the one — and only — association solely dedicated to the floral wholesale business and its suppliers.
Membership Benefits
Discover upcoming events, register online, enjoy live experiences, and connect with community.
Events & Education
Discover upcoming events, register online, enjoy live experiences, connect with community.
Floral Distribution Conference
Get ready for our 2026 Floral Distribution Conference, March 1-4, right back in Miami.
DevX
DevX 2026 will be held in Atlanta, Georgia, July 28-31. Immerse yourself in hands-on learning, witness the growing and distribution process, and savor the scenic surroundings.
Flower Movement
Join the Flower Movement, uniting the floral community. Together, let’s spotlight industry innovators, share stories, and foster unity.
Virtual Wholesaler Discussion Groups
Our Virtual Wholesaler Discussion Groups are members-only sessions that foster open dialogue among wholesaler members, providing real-world insight and practical takeaways on key industry topics.
Valentine’s Day 2026: The Season That Puts Ecuador’s Floriculture and Logistics to the Test
Valentine’s Day represents one of the most demanding moments for Ecuador’s floriculture industry: it accounts for around 30% of farms’ annual sales and requires extreme
Smithers-Oasis Company Appoints Mickey Leech as President, North America Operations
Kent, OH – December 15, 2025 – Smithers-Oasis is proud to announce the appointment of Mickey Leech as President, North America Operations, effective December 1,
Mayesh Acquires Sooner Wholesale Florist
Mayesh Wholesale Florist Expands into Oklahoma and Strengthens Texas Presence with Acquisition of Sooner Wholesale FloristJanuary 16, 2026 Mayesh Wholesale Florist, a leading distributor of premium flowers,
That Flower Feeling Appoints Three New Members to Development Committee
[Carlsbad, CA] – That Flower Feeling (TFF), the national floral marketing initiative behind the “Just Add Flowers” campaign, has appointed three new members to its Development
Welcome New Members
Join us in welcoming our new members who bring fresh ideas and enthusiasm to our vibrant and growing community.
