Wholesale Florist
& Florist Supplier
Association
WFFSA is the one — and only — association solely dedicated to the floral wholesale business and its suppliers.
Membership Benefits
Discover upcoming events, register online, enjoy live experiences, and connect with community.
Events & Education
Discover upcoming events, register online, enjoy live experiences, connect with community.
Floral Distribution Conference
See what we did together during our 2026 Floral Distribution Conference, and express your interest in joining us at FDC 2027 at our NEW VENUE, February 28 – March 3, 2027.
DevX
DevX 2026 will be held in Atlanta, Georgia, July 28-31. Immerse yourself in hands-on learning, witness the growing and distribution process, and savor the scenic surroundings.
Flower Movement
Join the Flower Movement, uniting the floral community. Together, let’s spotlight industry innovators, share stories, and foster unity.
Virtual Wholesaler Discussion Groups
Our Virtual Wholesaler Discussion Groups are members-only sessions that foster open dialogue among wholesaler members, providing real-world insight and practical takeaways on key industry topics.
What Floral Leaders Are Prioritizing Now: Lessons From WFFSA DevX 2026
By: Melanie Spilbeler, Director of Marketing, Choice Farms August 14, 2026 Highlights Growth is still the goal but focus and differentiation
CalFlowers Becomes American Floral Alliance
A new national identity built on 85 years of floral industry leadership. San Marcos, CA — August 6, 2026 — After 85
Nearly 70 Floral Industry Professionals Gather in Atlanta for WFFSA’s DevX 2026
Development Experience Delivers Hands-On Learning, AI Innovation and Behind-the-Scenes Industry Access Atlanta, Ga. — The Wholesale Florist & Florist Supplier Association (WFFSA)
That Flower Feeling Celebrates New and Renewing Q2 Donors Powering“Just Add Flowers” National Campaign
[Carlsbad, CA] – That Flower Feeling, the national 501(c)(6) marketing initiative working to increase floral consumption across the United States, is pleased
Welcome New Members
Join us in welcoming our new members who bring fresh ideas and enthusiasm to our vibrant and growing community.
