Wholesale Florist
& Florist Supplier
Association
WFFSA is the one — and only — association solely dedicated to the floral wholesale business and its suppliers.
Membership Benefits
Discover upcoming events, register online, enjoy live experiences, and connect with community.
Events & Education
Discover upcoming events, register online, enjoy live experiences, connect with community.
Floral Distribution Conference
See what we did together during our 2026 Floral Distribution Conference, and express your interest in joining us at FDC 2027 at our NEW VENUE, February 28 – March 3, 2027.
DevX
DevX 2026 will be held in Atlanta, Georgia, July 28-31. Immerse yourself in hands-on learning, witness the growing and distribution process, and savor the scenic surroundings.
Flower Movement
Join the Flower Movement, uniting the floral community. Together, let’s spotlight industry innovators, share stories, and foster unity.
Virtual Wholesaler Discussion Groups
Our Virtual Wholesaler Discussion Groups are members-only sessions that foster open dialogue among wholesaler members, providing real-world insight and practical takeaways on key industry topics.
Danziger Sets the Stage for an Extraordinary Season at Flower Trials 2026
The Netherlands | June 9–12, 2026 Danziger, a global leader in bedding plant breeding, cut flower breeding, and foliage production, invites
Fun ‘N Sun 2026 Registration & Room Block Now Open—Don’t Miss the Floral Event of the Year
San Marcos, CA — May 12, 2026 — The California Association of Flower Growers & Shippers (CalFlowers) is thrilled to announce
Flower Genetics: The Invisible Engine Behind the Ecuadorian Rose
How genetic innovation defines Ecuador’s competitiveness in the global floral market By: Ecuador y sus flores Editorial Team Behind every Ecuadorian rose
WFFSA Wholesalers Reflect on Mother’s Day, Market Pressures and What Comes Next
Just two days after one of the floral industry’s busiest holidays, WFFSA wholesalers came together for another candid and collaborative Virtual Wholesaler
Welcome New Members
Join us in welcoming our new members who bring fresh ideas and enthusiasm to our vibrant and growing community.
