Wholesale Florist
& Florist Supplier
Association
WFFSA is the one — and only — association solely dedicated to the floral wholesale business and its suppliers.
Membership Benefits
Discover upcoming events, register online, enjoy live experiences, and connect with community.
Events & Education
Discover upcoming events, register online, enjoy live experiences, connect with community.
Floral Distribution Conference
See what we did together during our 2026 Floral Distribution Conference, and express your interest in joining us at FDC 2027 at our NEW VENUE, February 28 – March 3, 2027.
DevX
DevX 2026 will be held in Atlanta, Georgia, July 28-31. Immerse yourself in hands-on learning, witness the growing and distribution process, and savor the scenic surroundings.
Flower Movement
Join the Flower Movement, uniting the floral community. Together, let’s spotlight industry innovators, share stories, and foster unity.
Virtual Wholesaler Discussion Groups
Our Virtual Wholesaler Discussion Groups are members-only sessions that foster open dialogue among wholesaler members, providing real-world insight and practical takeaways on key industry topics.
Why WFFSA Membership Matters: A Wholesaler’s Perspective
By: Jenna Ferleman, Fresh Cut Buying Manager, Baisch & Skinner June 23, 2026 In the floral industry, change is constant. Markets shift,
The Past Six Months in Review: Key Shifts Impacting the Wholesale Floral Supply Chain
By: Mark Allen, FloraLife, a division of Smithers-Oasis Company, and Alex Shibata, Mt. Eden Floral Company June 19, 2026 Over the
Why DevX Matters: Investing in the Future of Floral Leadership
By: Karen Oie, WFFSA Immediate Past President; Director of Sales, Smithers-Oasis North America June 17, 2026 DevX is designed to develop the
Labor, Logistics, and Margins: The Operational Pressures Facing Floral Wholesalers
By: Emily Gorg, Director of Marketing & Product Management | Len Busch Roses June 10, 2026 Labor is your biggest controllable cost.
Welcome New Members
Join us in welcoming our new members who bring fresh ideas and enthusiasm to our vibrant and growing community.
