What is WF&FSA

Floral Distribution Conference

Thank you for joining us for 2024!

We look forward to seeing you at FDC in 2025.

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What is WF&FSA

DevX

Thank you to all who came out to San Francisco for DevX 2024! Save the date for DevX25- July 22-25, 2025. Experience hands-on learning and see the growing and distribution process in action... and don't forget to enjoy the beautiful surroundings.
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What is WF&FSA

LearnX

WF&FSA offers members unique learning opportunities to experience education your way. With WF&FSA’s LearnX members have access to an e-Learning program offering access to online professional development and industry-based courses.
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What is WF&FSA

Flower Movement

The Flower Movement is a grassroots effort intended to bring the floral community together by highlighting the work done by those that drive the industry forward. The goal is to create an environment for collaboration, storytelling, and oneness.
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Member Spotlight

Delaware Valley Floral Group Acquiring Ferris Bros, Wholesale Florist

Delaware Valley Floral Group Acquiring Ferris Bros, Wholesale Florist

The Delaware Valley Floral Group (DVFG) has reached an agreement to acquire Ferris Brothers Wholesale Florist, located in Middlesex, New Jersey. 

DVFG will acquire certain assets of the company through an asset purchase agreement

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Upcoming Events

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See How Companies Like Yours are Growing with WF&FSA

LearnX is a great way for companies to help educate and develop their floral employees. The coursework provides information and learning tools that can directly benefit employee knowledge and on the job performance. 

Jody Whitekus

Jody Whitekus

Golden Flowers

What’s New with WF&FSA?

Wedding Trends for 2024: A Floral Symphony of Love

Wedding Trends for 2024: A Floral Symphony of Love

As we navigate through 2024, the wedding landscape is set to bloom with new trends that blend tradition ‎with innovation, elegance with sustainability, and simplicity with grandeur. ‎Read More.

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Know Foam

Know Foam

From enhanced design flexibility to simplified arrangements, florists will discover the true potential ‎that lies within this innovative foam. ‎Read More.

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Top 5 Reasons to Attend DevX 2024: Elevate Your Business

Top 5 Reasons to Attend DevX 2024: Elevate Your Business

DevX 2024 promises to be an event like no other—an opportunity to learn, connect, and grow in one of the most beautiful cities in the world. Read More.

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WFFSA Names Kari Stringfellow New Executive Vice President

WFFSA Names Kari Stringfellow New Executive Vice President

Stringfellow brings more than 20 years of experience as a strategic consultant and association leader, with a deep understanding of the supply chain honed through work with Fortune 500 companies, higher education institutions, and non-profit organizations.

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