Wholesaler Discussion Groups
Monday, March 2, 2026 | 10:00 AM - 12:30 PM
Join your fellow wholesaler peers to tackle timely issues affecting the floral industry. During this roundtable format, attendees will have the opportunity to address e-commerce, transportation, labor and other topics of note to learn strategies to improve your everyday business.
Luncheon and General Session
Tuesday, March 3, 2026 | 12:30 PM - 2:30 PM
Join your fellow wholesaler peers to tackle timely issues affecting the floral industry. During this roundtable format, attendees will have the opportunity to address e-commerce, transportation, labor and other topics of note to learn strategies to improve your everyday business.
WFFSA Closing Session
Wednesday, March 4, 2026 | 9:30 AM - 11:00 AM
Join your fellow wholesaler peers to tackle timely issues affecting the floral industry. During this roundtable format, attendees will have the opportunity to address e-commerce, transportation, labor and other topics of note to learn strategies to improve your everyday business.