Wholesaler Discussion Groups
Monday, March 2, 2026 | 10:00 AM - 12:30 PM
Join your fellow wholesaler peers to tackle timely issues affecting the floral industry. During this small group discussion format, attendees will have the opportunity to address transportation, labor, and other topics to learn strategies to improve your everyday business.
WFFSA Industry Roundtables
Monday, March 2, 2026 | 1:00 PM - 2:30 PM
Join your WFFSA peers to share lessons, learn best practices, and engage with floral distribution industry professionals from around the world.
Luncheon and General Session
Tuesday, March 3, 2026 | 12:30 PM - 2:30 PM
Join WFFSA President Freddy Melero for the President’s Address, keynote speaker Joshua Evans, and announcement of the 2026 LTK Award.
2026 Keynote Speaker
Joshua Evans is a #1 best selling author, TEDx programmer, keynote speaker, adventure seeker, and proud father of 3. He’s studied workplace behavior for over 15 years and has been featured in many publications including the Harvard Business Review, Wall Street Journal, and Huffington Post. He works with Fortune 500 companies, Government Agencies, and Professional Organizations to bring purpose to the forefront of the future of work.