Wholesaler Discussion Groups
Monday, March 3, 2025 | 10:00 AM - 12:30 PM
Join your fellow wholesaler peers to tackle timely issues affecting the floral industry. During this roundtable format, attendees will have the opportunity to address e-commerce, transportation, labor and other topics of note to learn strategies to improve your everyday business.
Luncheon and General Session
Tuesday, March 4, 2025 | 12:30 PM - 2:30 PM
Sponsored by Continental Flowers
Join your fellow wholesaler peers to tackle timely issues affecting the floral industry. During this roundtable format, attendees will have the opportunity to address e-commerce, transportation, labor and other topics of note to learn strategies to improve your everyday business.
WFFSA Closing Session
Wednesday, March 5, 2025 | 9:30 AM - 11:00 AM
Sponsored by Pete Garcia Company / Garcia Group
Join your fellow wholesaler peers to tackle timely issues affecting the floral industry. During this roundtable format, attendees will have the opportunity to address e-commerce, transportation, labor and other topics of note to learn strategies to improve your everyday business.

Mary Ann McLaughlin
Mary Ann serves as a Managing Partner and co-owner of Butler Street. Prior to Butler Street, Mary Ann served in senior executive roles for fifteen years including Chief Operating Officer, President and Managing Director of both private and publicly held organizations. As a Six Sigma Champion certified executive, Mary Ann leverages her robust process background, with thirty-three years of sales and operational leadership and AI Technology experience to help companies achieve lasting results
She has completed five marathons and several triathlons. She holds a B.S. Degree in Marketing from Bradley University and resides in Nashville, Tennessee.
Past Presidents Panel
Join us for our Past Presidents Panel on the last day of our Floral Distribution Conference (Wednesday, March 5), which offers a unique opportunity to learn from WFFSA’s former leaders — discussing our industry’s evolution, past challenges and their strategic responses. They’ll also touch on current trends and future outlooks. Attendees will be able to engage directly with our panelists, gaining insights and advice pertinent to today’s market challenges.
This session is perfect for understanding the impact of leadership on industry developments and applying historical lessons to modern business strategies.
Fast Facts: Panelists have a combined 157 years of floral industry experience, 62 years of service to WFFSA and represent companies that have been in business for a combined 406 years!