FAQs

Floral Distribution Conference: Frequently Asked Questions

Planning your experience at the 2026 Floral Distribution Conference (FDC 2026)? This FAQ page is designed to help answer common questions about registration, hotel accommodations, programming, exhibiting and more.

If you don’t see what you’re looking for, the WFFSA team is always happy to help. Click the button below to email us with any questions you may have.

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About the Conference

FDC 2026 takes place March 1–4, 2026 at Trump National Doral Miami in Miami, Florida.

FDC is WFFSA’s annual member-only conference that brings together wholesale floral distributors and supplier partners for networking, tabletop exhibits, education and relationship-building.

Wholesale floral distributors, supplier companies (breeders/growers/importers, hardgoods, logistics, allied services), and other floral supply chain partners who are WFFSA members.

Yes. Registration is limited to WFFSA member companies. Non-members who want to attend or exhibit must join WFFSA first. Go here to start a membership application: https://wffsa.org/join-wffsa/

Highlights include expanded Floral Xcellence Awards categories, enhanced Wholesaler Discussion Groups building on the virtual series, Industry Roundtables focused on timely challenges, and an outdoor Havana Nights-themed WFFSA Party.

Registration

Register online via the FDC Registration page: https://web.cvent.com/event/2d9220c9-b9a0-4330-a494-a3e782be57e8/register?rp=d73de281-b30b-49fa-9a8c-5f2aa2261cbb

Note that our registration platform has changed this year. If you need assistance registering, please reach out to us at [email protected].

Yes. Exhibiting suppliers register through the exhibitor process — exhibiting is required to attend as a supplier (tabletop reservation is your access to the event).

Yes. Register each attendee from your company using the registration form/process.

Yes. You’ll receive an email confirmation once your registration is completed. Your confirmation email will also include your unique confirmation code. Please keep this for your records, as you’ll need it to make any modifications or additions to your registration.

Contact us for support at [email protected].

Hotel & Travel

WFFSA highly encourages all attendees to stay at the host hotel: Trump National Doral Miami to be close to conference programming and networking. Go here to start booking your hotel stay: https://wffsa.org/hotel-travel/

Wholesaler members receive a special discounted room rate of $299/night (instead of $339/night) at the host hotel, based on availability and within the conference block.

Many of the best connections happen outside the show floor — at breakfasts, receptions and after-hours conversations. Staying onsite keeps you close to everything.

Hotel check-in is 4:00 p.m. and check-out is 11:00 a.m.

The room rate includes discounted valet and self-parking charges.

Miami International Airport (MIA) is the closest. Fort Lauderdale-Hollywood (FLL) is also an option.

Yes. There are multiple on-property dining options, plus many nearby restaurants in the area.

Exhibiting & Supplier Participation

Suppliers attend by exhibiting. You must reserve a tabletop/exhibit space to participate.

Go here to reserve your booth: https://wffsa.org/exhibitors/

Visit the Exhibitors page for tabletop details, pricing, floor plan and rules & regulations: https://wffsa.org/exhibitors/

When reserving exhibit space, suppliers are charged one night’s stay ($416.97) per tabletop as part of exhibitor registration.

This change was made from previous years due to the positive feedback we had on the additional business and networking benefits staying onsite provides to our exhibitors.

The prepaid night will appear as a credit and be deducted from the final hotel bill upon check-in. The credit applies to one hotel reservation per exhibiting company.

It applies to Tuesday, March 3.

No. The credit applies to one hotel reservation per exhibiting vendor.

Sponsorship & Advertising

Visit the Sponsorship page to view available opportunities and packages: https://wffsa.org/sponsors/

Sponsorships increase brand visibility before, during and after FDC — helping you stand out to key wholesale buyers and decision-makers and reinforcing your presence across the event.

Programming & Networking

A full schedule will be posted on the FDC Schedule page and shared with registered attendees: https://wffsa.org/view-the-agenda/

Interactive discussions for wholesalers, designed to tackle real, timely challenges and share practical strategies — building on WFFSA’s virtual wholesaler discussion series.

Facilitated roundtable conversations focused on timely issues, trends and solutions impacting the floral supply chain.

A signature networking event for attendees. In 2026, the theme is Havana Nights and it will be outdoors. Sponsored by Syndicate Sales

Some conference functions include hosted food/beverage (e.g., breakfasts, receptions, select sessions). Specific inclusions will be listed in the schedule.

Floral Xcellence Awards

A premier competition spotlighting innovation, artistry and quality in global floriculture — open to WFFSA members worldwide. Sponsored by Flowers of Colombia and Proflora 2027 by Asocolflores.

Awards will be presented during FDC 2026 (March 1–4, Miami).

Companies must be WFFSA members and registered to attend FDC to submit an entry.

Categories include Breeder Xcellence, Rose Grower Xcellence, Spray Rose Grower Xcellence, Garden Rose Grower Xcellence, Filler Grower Xcellence, Other Variety Xcellence and Member Favorite (attendee vote).

Use the Floral Xcellence Awards submission link/page: https://wffsa.org/floral-xcellence-awards/

Company Meeting Rooms

Yes. Company meeting rooms are available for reservation by conference attendees (as offered/available).

Details and reservation instructions are available on the Registration page: https://wffsa.org/registration/

Conference App & Communications

Yes. WFFSA provides an event app for FDC. Download details will be shared with registered attendees prior to the conference.

Yes. Updates are typically shared through email and/or the conference app.

Yes. Follow WFFSA on:

Use #FDC2026 when posting about the conference.

Cancellations & Changes

Please contact us at [email protected] for attendee registration cancellations. Refund timing/terms are listed in the cancellation policy on this page: https://wffsa.org/registration/

Hotel cancellations are subject to the hotel’s policy. Contact the hotel directly or use your booking confirmation instructions.

Please contact us at [email protected] for tabletop cancellations.

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