Conference FAQs


When and where is the 2021 Floral Distribution Conference?

The 2021 Floral Distribution Conference will be held over the dates of June 7-9, 2021 at The Doral in Miami, FL. The hotel address is:

The Doral
4400 NW 87th Avenue
Miami, FL 33178


What COVID-19 policies and procedures will WF&FSA enforce during the 2021 Floral Distribution Conference?

WF&FSA wants to ensure our members that the health and safety of each attendee is at the forefront of our minds. As a result, Conference attendees and staff will be expected to adhere to all Miami-Dade County COVID-19 policies and procedures that are in place at the time of our 2021 Floral Distribution Conference. The hospitality industry has worked exceptionally hard during these past few months to ensure a safe and enjoyable in-person meeting experience. Please check out our COVID-19 Webpage for additional hotel, airline, city, county, and local attraction resources.


What happens if the 2021 Floral Distribution Conference is rescheduled or canceled due to COVID-19?

WF&FSA is closely monitoring travel restrictions and other protocols in place related to COVID-19. The health of our attendees is our highest priority, and during the planning process, WF&FSA will be following all safe meeting protocols that have been established by the property and Miami-Dade County. If WF&FSA needs to reschedule its Floral Distribution Conference to a date later in the year, WF&FSA will distribute a complete refund for all registrations and hotel reservations, or if the attendee prefers, will defer their fees to the rescheduled date.


How do I register for the event?

Attendee registration will open on November 10, 2020! To register for the 2021 Floral Distribution Conference, please visit our Attendee Registration webpage.

If you have any questions regarding attendee registration, please contact Stacie Binnix.


How do I make my hotel reservation?

A rooming block has been setup at The Doral at the discounted WF&FSA group rate of $289 plus a $10 resort fee. To receive the discounted rate, you must make your hotel reservations by the cut-off date of May 4, 2021. You can make your reservation online or by calling the hotel at 305-717-6350.


What is included with my hotel reservation?

The Doral is offering a block of rooms with the options of 1 King bed or 2 Queen beds at $289 per night (not including tax and $10 per night) over the dates of WF&FSA’s Floral Distribution Conference. The room rate includes discounted valet and self-service parking charges.


What time is check-in/check-out at the hotel?

Check-in is at 4 pm and check-out is at 11 am.


What airport should I fly into?

Miami International Airport (MIA) is the closest airport to The Doral. The Fort Lauderdale-Hollywood International Airport (FLL) is also a great nearby option. Miami Airport is 11 miles from the hotel and the Fort Lauderdale-Hollywood Airport is 30 miles from the hotel.  


Where can I find a schedule of events?

Check out the WF&FSA Floral Distribution Conference Schedule.


What are some local dining options?

On-site hotel options include BLT Prime, Champions Bar & Grill, Patio Grill, and the Marketplace. If you are looking for off-site restaurants, be sure to check out the recommended local dining options!


I’m interested in becoming a sponsor for the event. How do I go about this?

Check out our new sponsorship packages for the 2021 Floral Distribution Conference on the Sponsorship webpage. For any questions or additional details, contact Cathy Vick.


Are there any Company Meeting Rooms available and how do I request one?

There are multiple company meeting room opportunities for use at the 2021 Floral Distribution Conference. Visit the Registration webpage for additional details and contact Stacie Binnix to reserve your space.


I’d like to exhibit at the 2021 Floral Distribution Conference. How do I go about this?

Our Exhibitors webpage lists content such as booth prices, the exhibit floor plan, and the exhibitor rules & regulations. The show floor plan has been designed to adhere to Florida and Dade county regulations for social distancing. To maximize the safety of WF&FSA members and exhibitors, Table Top Spaces will be separated by pipe and drape. Please plan your exhibits accordingly.

For additional information or any questions, contact Cathy Vick.


Is WF&FSA on social media?

We are on social media, we are active, and we want to engage with you and your company! Follow along on the below outlets for updates about WF&FSA and the 2021 Floral Distribution Conference!






Is there an event hashtag I can use on my social media platforms?

Make sure to use WF&FSA’s event hashtags when posting to social media! The 2021 Floral Distribution Conference hashtags are #FDC2021, #StrongerTogether, #BetterThanEver.


Is there a Conference App?

Yes, WF&FSA has a designated app for the 2021 Floral Distribution Conference! Information to download the FDC app will be shared with registered attendees prior to the start of the event.


I can no longer attend. How do I cancel my registration and hotel reservation?

Hotel Cancellation Policy:

The hotel’s room cancellation policy (non-COVID) is as follows: Cancellations made within 5 days prior to 4pm local time day of arrival will be assessed a charge of one night plus applicable taxes. All other cancellations are handled on a case by case basis. Please call the hotel at 1-305-592-2000 for more information.


Attendee Registration Cancellation Policy:

WF&FSA’s priority is the health and safety of all attendees. If WF&FSA postpones the conference or if there are any changes due to COVID regulations, full refunds for conference registration fees will be given.

Exhibitor Cancellation Policy:

If WF&FSA’s 2021 Floral Distribution Conference needs to be postponed or canceled for any COVID-related regulation or reason, all exhibitors will be refunded in full, regardless of the date of the announced postponement or cancellation. To obtain a refund for Table Top fees, written notice of cancellation must be received at the WF&FSA office by the dates noted below:

By April 14, 2021: Full refund
April 15-May 7, 2021: $700 cancellation fee
After May 7, 2021: No refund

Please contact Cathy Vick if you need to cancel your exhibitor registration.


I have a specific question, who can I contact?

Exhibit and Sponsorship Questions: Cathy Vick

Registration and Company Meeting Room Questions: Stacie Binnix

Event and Hotel Reservation Questions: Jessica Hauser Forte

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WF&FSA invites you to spread the word about the 2021 Floral Distribution Conference (FDC). Whether you are attending or exhibiting, this social media reference sheet was created to help you increase awareness and promote the event via you or your organization’s social platforms. 

Simply copy the social post, download the images, and then you are ready to post!

Social Media Toolkit

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