Conference Education

Change and Disruption in the Floral Distribution Channel

Luncheon Keynote: November 6, 2019 | 12:30 PM – 2:30 PM

This session will focus on the evolution of the wholesale floral channel and how experts in the industry are rethinking the way they run their businesses. What are leaders in the wholesale channel implementing in order to be successful in today’s changing marketplace? What trends have driven these changes? Where is the wholesale floral industry headed? During this informative session, Melinda Knuth with Texas A&M University and Bob Williams will present findings from a collaborative research study designed to answer these questions and more.  Learn more by attending this luncheon keynote to see where the industry is headed and how you can adapt your own company’s business model.


Patrick Busch Jack Chidester Ross Johnson Christi Lopez
Patrick Busch Jack Chidester Ross Johnson Christi Lopez, AIFD CFD EMC
Len Busch Roses DVFlora Rosaprima The Business of Flowers
Learn More Learn More Learn More Learn More
Moderated by:      
Bob Williams      
Bob Williams, AAF, PFCI      
Learn More      


Trends in Floral and Logistics

Morning Presentation: November 7, 2019 | 8:30 AM – 10:30 AM

This session will showcase top trends in the floral industry, related to floral and social media, as well as transportation and logistics. Join your fellow industry leaders for the first part of this presentation that will teach attendees how to sell the product they want and reach the customers who matter. Then, learn more about new transportation trends, including the expansion of sea containership, their effect on product and the overall floral industry.


Sarah Steve    
Sarah Campbell Steve Daum    
Intrigue Designs Smithers Oasis    
Learn More Learn More