How to Balance Your Life, Reduce Stress and Increase Productivity
Essential Marketing Skills to Help Your Customers Succeed
The Stories That Shape Our Industry
Design Trends Program featuring Kevin Ylvisaker, AIFD
Don’t miss all the exciting educational programs available to you at this year’s conference:
Whether bricks and mortar, events, grocery or e-commerce, your retailers are looking for your help and partnership. Find out how this partnership can be strengthened and enhanced on Thursday morning at the WF&FSA Today Show when our distinguished panel will share their thoughts.
Deborah de la Flor, De La Flor Gardens
David Porterfield, Porterfield’s
David Dalgeshgar, Bloom Nation
Kathy Hession
They will discuss challenges that prevent them from growing their business, share what they need from their wholesalers and suppliers to help grow their business and they will also share success stories on ways their wholesalers have helped them grow their business.
Hear directly from the buying experts about how they manage their inventory, what steps they take to keep a mix to suit customer’s needs, how they deal with dead inventory, and much more. Explore the key factors impacting their margins. Hear about what information they are looking for form their suppliers. This do not miss session will feature:
Darin Dewberry, Floramart
Nick Fronduto, Jacobson’s
Tim Dewey, DVFloral
Tom Figueroa, Nordlie
How to Balance Your Life, Reduce Stress and Increase Productivity
On Thursday afternoon, New York Times best-selling author, Steve McClatchy, will address delegates on how to balance your life, reduce your stress and increase your productivity. The first 100 delegates in the room will receive a signed copy of Steve’s book, Decide! courtesy of Design Master.
Essential Marketing Skills to Help Your Customers Succeed
Get the latest scoop on blogging, Pinterest, hashtags and YouTube and how all of these can be used to help not only your retailers’ business but yours as well. Members of the WF&FSA Marketing Committee will share their expertise and knowledge and tell you where you can get the latest information to help your customers. Please join the Marketing Committee members for this session featuring :
Tim Dewey, DV Floral
Yvone Ashton, Mayesh
Kim Clay, Syndicate Sales
Jacque Sir louis, Smither's Oasis
Yvette Speziani, Equiflor
The Stories That Shape Our Industry
Three unique presentations will explore the behind the scenes stories about programs and promotions in the floral industry:
And, on Friday morning, October 24, join Kevin Ylvisaker, AIFD, with this year’s Design Trends Program. Anyone who joined Kevin’s program last year will know why he was invited back! Get the latest scoop on the upcoming trends on Friday morning!