Know Foam

Written By Alejandro Henao, The Flower Co., Board Member, WFFSA

KnowfoamIn a world inundated with misinformation, Smithers-Oasis North America takes a bold step forward with the launch of its enlightening campaign, "Know Foam". Dedicated to empowering florists of all skill levels, this initiative seeks to unravel the facts about OASIS® Floral Foam, focusing on usability, affordability, and sustainability. Amidst the vast sea of information circulating the internet, "KNOW FOAM" emerges as a beacon of clarity for florists who deserve accurate insights into the qualities of OASIS® Floral Foam. This campaign is not just a commitment; it's a promise to deliver the unvarnished truth, ensuring that florists can make informed decisions that align with their values and needs.

OASIS® Floral Foam. From enhanced design flexibility to simplified arrangements, florists will discover the true potential that lies within this innovative foam. The campaign's commitment to sustainability resonates with the growing environmental consciousness within the floral industry. "Know Foam" will shed light on the eco-friendly attributes of OASIS® Floral Foam, emphasizing the brand's dedication to reducing its ecological footprint. Laura Walsh, Director of Marketing, emphasizes, “At our core, we’re dedicated to providing designers with not only cutting-edge mechanics but also the vital knowledge on sustainability.  Designers should never compromise between innovation and eco-conscious choices. We empower them to achieve both seamlessly.”

Explore the KNOW FOAM campaign across industry publications, trade shows, social media, and other platforms.  For more information, products, and resources be sure to visit

Knowfoam Qr


Alejandro Henao, The Flower Co.
Board Member, WFFSA

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