In the Media


Flower Movement Awareness Week Celebrates the Power of Flowers

By Freddy Melero, Roseologist, Choice Farms

To highlight how the floral community brings the power of flowers to their hometowns and neighborhoods, the Wholesale Florist & Florist Supplier Association (WF&FSA) had designated this past August 8‒14 as Flower Movement Awareness Week.

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Plymouth’s Len Busch Roses Helps Spread ‘The Flower Movement’

CCX Media

Crews from Len Busch Roses delivered about 200 vases of flowers to Trillium Woods senior living community in Plymouth on Thursday morning to help kick off the “The Flower Movement.” The initiative encourages people to share their love of flowers with others, whether it’s giving someone a bouquet or teaching someone how to plant a flower garden.

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Spread the Word About the Flower Movement

The Flower Movement Toolkit

The Flower Movement is a grassroots effort intended to bring the floral community together by highlighting the work done by those that drive the industry forward.

Download the Toolkit

The Flower Movement Marketing Toolkit Page 01


Socially Flourishing

WF&FSA is recruiting the best of the floral industry to spread the Flower Movement through social media. Save the date for our upcoming Instagram Live talks with WF&FSA members and friends on how we're becoming #OneFlowerFamily.


The Flower Movement Upcoming Live Sessions