Presenter Spotlight: Steve Daum
Trends in Floral and Logistics
Steve Daum, Director of Superflor Technologies at Floralife®, received his B.S. in Ornamental Horticulture from the University of Florida, and an M.B.A. in International Business Trade and Finance from St. Thomas University. He has worked in floral production and cut flower post-harvest care and handling for over 29 years. Prior to Floralife, Steve worked as a grower in Latin America and managed the Quality Control Department for Condor Farms. With extensive industry experience, Steve has conducted many seminars on floral care and handling in domestic and international locations. Steve also won the prestigious PMA Marketer of the Year for 2002.