CalFlowers Launches Consumer-Direct Marketing Campaign on January 13
CalFlowers will share its exciting new consumer-direct brand and marketing campaign launch on January 13 at 2:00 PM EST. Everyone is invited to join!
CalFlowers is on a mission to ensure more Americans enjoy more flowers more often. It has partnered with marketing agency 180 Amsterdam and media agency Designory to produce and execute a professional, funny, edgy, and very shareable marketing campaign that will launch nationally across numerous social media platforms, podcasts, and music streaming channels in January.
The goal for the January 13 "viewing party" is not only to introduce the concept and marketing assets but also to encourage the industry – and provide the tools – to leverage this campaign for the benefit of individual businesses and the industry at large. CalFlowers wants all segments of the floriculture industry to help amplify the campaign through their own established marketing channels and will provide access to do so!
CalFlowers will walk through the range of marketing assets and explain the full depth of the campaign which will include films and stills for social media platforms, host-read and voiceover ads on selected podcasts, a roster of social influencers, and point-of-sale items such as posters and truck wraps. CalFlowers is proud to offer this full range to all industry participants, regardless of whether you are a CalFlowers member.
After registering, you will receive a confirmation email containing information about joining the meeting.