New Member Spotlight

Businesses from all over the world join WF&FSA for a wide variety of reasons. WF&FSA offers exceptional educational programs to help drive professional development, keeps members in-tune with the latest industry trends and excellent networking opportunities that allows them to interact with industry peers. Plus, an annual conference that brings more than 750 floral industry professionals together for three days of networking, education and a Table Top exhibit that features the latest and greatest.

The WF&FSA New Member Spotlight, appearing in each issue of netWORK, highlights select new members and explains why joining WF&FSA made sense for their business. See why businesses are joining the world's leading trade association for wholesale florist and floral suppliers. Find out how your business can benefit as well. 

 Seltecta Cut



As a new member of WF&FSA, what prompted you to join the association?

It's a great way to keep in touch with the industry’s pace and members. For us the flower business works as it works since all parts are align and work in a synergetic way. Becoming a member is a great tool that help us face the challenges the changing market brings and promote solutions that will bring the best for the industry and it’s parts.

What are the biggest benefits you receive as a WF&FSA member?

Information and the networking… tools!

What is your company most excited about in 2018?

We are looking forward for the participation at different shows for this second semester, we have new added value products that not only go along with actual market trends and needs, but also are user friendly. Working side by side with wholesalers is a must to achieve what we want. 

About Selecta Cut Flowers

Selecta one is a world-leader in breeding, producing and marketing vegetatively propagated ornamental plants. Breeding activities include bedding and balcony plants, poinsettias, perennials and cut flowers. With eleven production sites and distribution companies in Europe, Africa, Asia and America, the corporate group serves all relevant markets worldwide. Quality and sustainability are our key concepts for innovations in the product and marketing sector, whilst responsibility and reliability are the basic principles for our dealings with customers, members of staff and the environment. Our commercial objective is to create a green product world, to win over and inspire gardeners, the trade and the end consumer.

Learn More.

Are You a New WF&FSA Member?

Contact Courtney Stewart at to submit your company info and logo to appear in future issues of WF&FSA netWORK.

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