Justification Toolkit: WF&FSA Floral Distribution Conference

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Justification Toolkit


Be a part of a growing event that attracts the leading experts in the wholesale floral industry!

We understand it can be difficult to ask for approval to attend WF&FSA’s 2019 Floral Distribution Conference. Your company could be dealing with reduced staff and limited budgets or business could be so busy it’s hard to step away. We have created the WF&FSA Justification Toolkit to show your manager or supervisor just how valuable your attendance is. We encourage you to review the materials in this section to gain a greater understanding of this event and how to communicate what it can provide your company.

Most managers or supervisors will be concerned about the return on investment—every dollar and moment away from the office needs to be justified. But, don’t worry, we’ve got you covered! Use these simple resources to gain funding for your attendance with expert advice, justification documents and post-conference reporting templates. Your manager or supervisor is sure to appreciate the investment made into both you and your company's success.


Talking Points


Find Real Solutions to Your Top Challenges

You will learn what’s going on in the floral industry domestically and globally, see what strategies your peers are implementing, and discover how they are tackling similar issues you are facing. In short, you’ll learn new strategies and solutions to solve some of your biggest short and long-term challenges.

Accomplish Business Goals Outside of the Office

Company meeting rooms are available free of charge to host private team meetings or set-up appointments with current or potential customers. This saves the cost of traveling to each prospect and current customer over the course of the year. Contact Cathy Vick for details. 

Learn from Popular Floral Industry Experts

WF&FSA has carefully curated dynamic presentations by renowned experts. The Wednesday afternoon keynote presentation will focus on the evolution of the wholesale floral channel and the Thursday morning presentation will showcase top trends in the floral industry. Learn more.

Share Ideas and Experiences

Networking is a huge part of your business and professional success. When you meet with your peers, you have an opportunity to collaborate, hear new ideas, and validate or change your perspective. You’ll walk away with a new set of contacts for business and collaboration!

Be the Hero

Take what you learn from WF&FSA’s 2019 Floral Distribution Conference back to your team. Offer to prepare and deliver an interactive presentation to your team to share what you learned and brainstorm how to implement short-term tactics to produce results.


Tools For Leverage

Use the following tools to demonstrate the tangible benefits of attending WF&FSA’s 2019 Floral Distribution Conference to your company. These tools will show that you’ve done your research, built your business case, and are serious about attending.


Value Of FDC

Value of WF&FSA's 2019 Floral Distribution Conference (FDC)

Registration Fees

By October 1
Member Registration – First Five (5) Attendees $225 
Member Registration – all other attendees $175
Logistics Tour $50

Wholesalers who register before October 2, 2019, will receive a buy-one-get-one registration fee rebate. Learn more!

October 2 – November 1
Member Registration – First Five (5) Attendees  $275
Member Registration – all other attendees $225
Logistics Tour  $75


After November 1
Member Registration $325
Logistics Tour  $100


Conference Value Breakdown: 

Actual value of FDC: $5,530
The actual cost of FDC per attendee: $225, a $5,305 savings! when you register before October 1st. 




Visa Letter Request


When traveling to WF&FSA’s 2019 Floral Distribution Conference, the U.S. may require visitors to obtain a visa. This process can take anywhere from a few weeks to several months to complete - please be aware of specific application deadlines and requirements for your home country.

WF&FSA provides a formal invitation letter to help with the visa submission process. Please contact Jessica Hauser Forte at jforte@wffsa.org for a custom invitation letter.

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