Access The Tools You Need


Justification Toolkit

Be a part of an event that continues to grow and attracts the experts in the wholesale floral industry!

We understand it can be difficult to ask for approval to attend WF&FSA’s 2018 Floral Distribution Conference. Your company could be dealing with reduced staff and limited budgets or business could be so busy it is hard to step away. We have created the Justification Toolkit to assist with getting approval from your company. We encourage you to review the materials in this section to gain a greater understanding of this event and how to communicate the value it can provide when attempting to seek approval to attend.

Most companies will be concerned about the return on investment—every dollar needs to be justified, and so does the time away from the office. But don’t worry, we’ve got you covered! Use these simple resources to gain funding for your attendance in one convenient location. With expert advice, justification documents and post-conference reporting templates, your company is sure to appreciate the investment made into you and its overall success.


Talking Points

Find Real Solutions to Your Top Challenges

You will learn what’s going on in the floral industry domestically and globally, see what strategies your peers are implementing, and discover how they are tackling similar issues you are facing. In short, you’ll learn new strategies and solutions to solve some of your biggest short and long-term challenges.

Accomplish Business Goals Outside of the Office

Company meeting rooms are available free of charge to host private team meetings or set-up appointments with current or potential customers. This saves the cost of traveling to each prospect and current customer over the course of the year.

Learn from Renowned Global Floral Industry Experts

WF&FSA put together a dynamic presentation by renowned experts. During this 90-minute session, you will hear about production on a global scale in the U.S., South America, Europe, Africa and Asia and will learn firsthand how this affects wholesalers worldwide. Learn more!

Share Ideas and Experiences

Networking is a huge part of your business and professional success. When you meet with your peers, you have an opportunity to collaborate, hear new ideas, and validate or change your perspective. You’ll walk away with a new set of contacts for business and collaboration!

Be the Hero

Take what you learn from WF&FSA’s 2018 Floral Distribution Conference back to your team. Offer to prepare and deliver a short presentation with Q&A to your team to share what you learn and brainstorm on how to implement short-term tactics that show results.


Tools For Leverage

Use the following tools to demonstrate the tangible benefits of attending WF&FSA’s 2018 Floral Distribution Conference to your company. These tools will show that you’ve done your research, built your business case, and are serious about attending.


Value Of FDC

Value of WF&FSA's 2018 Floral Distribution Conference (FDC)

Registration Fees ($275 for 1-5 people each):

  • Access to table tops for three days = a $2,000 value
  • Free company meeting room = a $800 value
  • Awards and Keynote sessions = a $1,400 value
  • Various networking receptions with heavy hors d’oeuvres and beverages = a $300 value
  • Opening night with “WF&FSA’s Flowers Around the World Party” = a $200 value
  • Two breakfasts = a $50 value
  • Lunch = a $30 value
  • Opportunity to meet with current and prospective customers all in one location = PRICELESS

Actual value of FDC: $4,780
Actual cost of FDC per attendee: $275 (a $4,505 savings!)

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