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10/31/2022

Ken Novak

Headshot Circle 200 X 200 3 Ken is 1/2 digital strategist, and 1/2 ops accelerator with 20+ years of helping organizations grow revenue and avoid costs with digital. He founded HATCH to help organizations digitally transform cost-efficiently by correlating digital investment to financial KPIs. His philosophy is that when you humanize the digital experiences of employees, customers, and candidates, financial growth is a natural byproduct. Thus, he created 4 distinct subsidiaries under the HATCH quantified banner: HATCH quantified CX, HATCH quantified HR, HATCH quantified IT and HATCH quantified AI. Why? Because these are the 4 operational disciplines needed to transform. Digital transformation is not about technology. It is about people.

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Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century

Bob DeStefano

Olddognewclicks Sample 1Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?

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