Complete Story
10/31/2022
031. Everyone’s in Sales – It’s Mindset and Culture! (morning)
Instructor: Todd Cohen, CSP
Level of Complexity: Foundational
9:00 AM - 12:00 PM
In today’s complex environment, the focus on acquisition, loyalty, and retention is critical. Customers see and feel dysfunction when doing business. They respond by finding organizations that demonstrate the ability to work together seamlessly – without conflict and partners who put them first. Internal silos must come down, and a culture that “everyone’s in sales” will rise in its place. Everyone’s in sales is a mindset that positively permeates the entire organization.
A bedrock philosophy is that everyone has the extraordinary opportunity to influence the customer’s decision to say “yes” to you. This mindset is called a sales culture. Customers look at behavior and how their needs are met. That response begins with the idea that every “interaction is a selling moment.” Organizations that allow anyone to surrender that belief will see customers switching loyalty, customer retention will fall, jeopardizing growth and profitability. In this workshop, Todd will show you HOW to create a powerful organization-wide mindset that everyone matters, everyone’s in sales and what each person does makes a difference to a customer saying “YES”. Let’s guarantee your future.
Bookstore
Value-Added Selling (4th Edition)
Paul Reilly & Tom Reilly
“Value” is about more than just price. Good salespeople understand that and know what differentiates their products from that of competitors. Developments in technology, including price comparison apps and search engines, now provide consumers with more information than ever, making it much harder to value and sell your product. Additionally, millennials, who now comprise the largest population in the workforce, prefer to do things differently than prior generations. This updated fourth edition of Reilly’s classic guide examines the latest trends and technology that have impacted the market and provides expert advice on leveraging current technology to increase sales.
Value-Added Selling, 4th edition offers proven strategies and tactics to help you not only close more sales but improve repeat business without compromising on price. You’ll learn how to anticipate the needs, wants, and concerns of buyers from the very beginning of the sales process. The book shows how to compete more profitably by selling value, not price. Visit www.TomReillyTraining.com for more information on this important message.
