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10/27/2022

008. Cybersecurity: What Future Leaders Must Know to Protect Themselves and Their Organization (morning)

Instructor: Mike Foster

Level of Complexity: Foundational
10:15 AM - 12:30 PM

Every minute of every day, someone is trying to exploit the security systems that protect a company’s information technology systems. Do you know how to keep your organization and its data safe? In this eye-opening workshop, Mike will help you understand the threats that lurk, as well as give you the tools and information to make positive changes in your organization’s IT practices.
 
UID participants will learn how to protect their companies from various threats, including Being held hostage by ransomware; Keeping the trust of their customers; Avoid legal fees for lawsuits and legal battles; Losses related to wiring money to wrong accounts; Exposing sensitive data that can result in enormous fines; Leaking of trade secrets and intellectual property to competitors; Avoid losing future business because of brand devaluation after a breach; Having their systems locked, preventing them from delivering products or services; and Credit card breaches that can result in massive fines and the inability to process card payments. Participants will leave this workshop with the know-how they need to keep their organizations secure.

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Selling Through Tough Times

Paul Reilly

As a sales professional, you know that it’s harder to sell in tough times―whether it’s a recession, industry-wide challenge, or global pandemic. You may also have noticed that some salespeople and managers not only survive but thrive through tough times. How do they do it? What do they do to thrive through adversity?

Paul Reilly explaPicture2ins it all in Selling Through Tough Times: Customers buy differently in tough times, so salespeople need to sell differently in tough times. In this eye-opening and indispensable guide, he shows how to develop the right mindset and adapt your skills to prevail in even the most challenging selling climate. His plan includes both immediate, hands-on action plans (including six Daily Mental Flex activities) as well as longer-range strategies to ensure you (and your team) never get caught on the back foot again.

While the principles of selling are constant, Reilly demonstrates how changing your tactics in tough times will not only help you through current difficulties but help you emerge stronger. You’ll discover how to redefine value in customer terms, reposition products and services, and how employ different persuasion tactics. You’ll also learn how to select and pursue the right opportunities, win more deals, and―crucially―protect profit by embracing the “tough timers” mental attitude.

Tough times are inevitable and often unpredictable. But in Selling Through Tough Times, you’ll find the tools and mindset you need to power through them―and come out on top.

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Visit www.ToughTimer.com and complete the 30-Day Tough-Timer Challenge.