Education & Events

WF&FSA offers a wide range of education and training resources to strengthen your employee’s skills and capabilities. WF&FSA recognition programs - the Leland T. Kintzele Award and the Florist of the Year Award -  honor deserving floral professionals who have helped to grow and strengthen the industry.

Exclusive for WF&FSA Members:
Tracking Survey of Cut-Flower Wholesale Florists

During WF&FSA’s 2016 Floral Distribution Conference in Miami, a panel of industry experts presented the results of a research study which profiled U.S. Wholesale Florist Operational Practices and Financial Performance. This study, conducted by Prince & Prince, Inc. for the Colombian Association of Flower Exporters (Asocolflores), analyzed a broad array of wholesaler and business metrics that have key influences on floral sales, sales growth, profitability, and the long term viability of the wholesale marketplace.

This study was originally conducted in 2009, and has been updated to include additional information on wholesale florist operations as well as benchmarking data for a current industry snapshot. Below WF&FSA members can access the full study in two parts. (Please note your WF&FSA email address and password will be required to login. If you do not remember your login and/or password, simply click Forgot Login/Password? and a new one will be emailed to you.)

October 2017

Wed
18
2017
Oct. 18, 2017 - Oct. 20, 2018

2017 Floral Distribution Conference

Miami Airport & Convention Center (MACC)

Miami, FL

Tue
31
2017
October 31 - November 2, 2017

The Four Pillars of the Sales Profession

October Training Camp

Dayton, OH