DON’T MISS THESE PROGRAM HIGHLIGHTS AT THE 2014 FLORAL DISTRIBUTION CONFERENCE

Explore what Retailers Want!

Buyers on the Move!

How to Balance Your Life, Reduce Stress and Increase Productivity

Essential Marketing Skills to Help Your Customers Succeed

The Stories That Shape Our Industry

Design Trends Program featuring Kevin Ylvisaker, AIFD


 

Don’t miss all the exciting educational programs available to you at this year’s conference:

 

Explore what Retailers Want!

Whether bricks and mortar, events, grocery or e-commerce, your retailers are looking for your help and partnership. Find out how this partnership can be strengthened and enhanced on Thursday morning at the WF&FSA Today Show when our distinguished panel will share their thoughts.

               

Deborah de la Flor, De La Flor Gardens

David Porterfield, Porterfield’s

David Dalgeshgar, Bloom Nation

Kathy Hession

 

They will discuss challenges that prevent them from growing their business, share what they need from their wholesalers and suppliers to help grow their business and they will also share success stories on ways their wholesalers have helped them grow their business.

 

Buyers on the Move!

Hear directly from the buying experts about how they manage their inventory, what steps they take to keep a mix to suit customer’s needs, how they deal with dead inventory, and much more. Explore the key factors impacting their margins. Hear about what information they are looking for form their suppliers. This do not miss session will feature:

Darin Dewberry, Floramart

Nick Fronduto, Jacobson’s

Tim Dewey, DVFloral

Tom Figueroa, Nordlie

 

How to Balance Your Life, Reduce Stress and Increase Productivity

On Thursday afternoon, New York Times best-selling author, Steve McClatchy, will address delegates on how to balance your life, reduce your stress and increase your productivity. The first 100 delegates in the room will receive a signed copy of Steve’s book, Decide! courtesy of Design Master.

 

Essential Marketing Skills to Help Your Customers Succeed

 

Get the latest scoop on blogging, Pinterest, hashtags and YouTube and how all of these can be used to help not only your retailers’ business but yours as well. Members of the WF&FSA Marketing Committee will share their expertise and knowledge and tell you where you can get the latest information to help your customers. Please join the Marketing Committee members for this session featuring :

Tim Dewey, DV Floral

Yvone Ashton, Mayesh

Kim Clay, Syndicate Sales

Jacque Sir louis, Smither's Oasis

Yvette Speziani, Equiflor

 

The Stories That Shape Our Industry

Three unique presentations will explore the behind the scenes stories about programs and promotions in the floral industry:

  • Ramiro Penaherrera will share the story of the Memorial Day Flowers Foundation. Learn all about the genesis of this program and how it has grown in recent years.
  • Lane DeVries of Sun Valley Group will share his story to promote Women’s Day on March 8 as a new floral holiday for the U.S. Already wildly popular in Europe, learn what Lane is up to and why this is such a great opportunity for our industry.
  • Jessica Walker, an intern at Kennicott, will share her exciting promotion “Halfway to Valentine’s Day.” What do baseball and flowers have in common? Be on hand to find out!

 

And, on Friday morning, October 24, join Kevin Ylvisaker, AIFD, with this year’s Design Trends Program. Anyone who joined Kevin’s program last year will know why he was invited back! Get the latest scoop on the upcoming trends on Friday morning!

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