Five Tips to Elevate your Social Media Presence

Yvonne Ashton, Mayesh; Co-Chair, Marketing Committee

 Wffsa 5 Tips Blog


Yvonne AshtonA few of my many passions include social media and inbound marketing. I could talk about it all day long, but I know that I only have a few minutes of your time. So let’s get to it!  

TIP #1: DEFINE YOUR POST FREQUENCY

At a minimum, you should know which social media platforms you want to utilize based on the preferences of your core audience. Then you need to figure out how often to post on the platforms. Personally, I try to post once a day with the exception of Instagram, which I post 1-3 times per day. For businesses, the bottom line is to be consistent. Set a schedule and try very hard to stick with it. If you are looking for a more scientific approach, then be sure to check out CoSchedule’s “Social Media Posting Frequency Kit” that summarizes 14 different studies.

 

TIP #2: BE SOCIAL

Yes, be social on social media! It sounds simple, but this is sometimes the hardest part because you need to check back on your posts frequently. If you are working hard on creating great content to post on your social media pages, be sure to follow through to gain the most from your efforts. That means be social, respond, and interact with your fans who take the time to engage and ask questions. It is a great way to establish authority over the subject matter at hand.

 

TIP #3: EARN THE RIGHT TO SELL

You read that correctly – all brands need to earn the right to sell to their community. Social media is NOT like other marketing engines because the content here should be focused on educating, starting discussions and entertaining. You might be tempted to blast your fans with product promos, sales and other stuff.  But please don’t because you will lose your followers or at the very least, they will tune you out. Take time to get together with your team to brainstorm content ideas – company culture, industry news, informative posts, product information, job postings, etc. Then post using your rich content and sprinkle in your sales, promotions, etc. Another way to think of it: jab, jab, jab, punch!

 

TIP #4: RESEARCH HASHTAGS

If you want to expand and grow your audience, then you need to use hashtags. People love to follow rabbit holes to see where it leads them, and that is one of the many benefits of using hashtags. I cannot tell you how often my team uses hashtags when planning our events. We have found great resources this way that would have been virtually impossible using only Google. If you aren’t using hashtags, then sit down with your team again and do some research on relevant hashtags for your brand and for your geographic area. For Instagram, I like to strive to use up to 10 hashtags per post. Also, if you are worried about doing the whole hashtag thing correctly because this topic is new for you, then take a look at this article from HubSpot that talks about “How to Use Hashtags on Twitter, Facebook & Instagram”.

 

TIP #5: REVIEW & UPDATE YOUR SOCIAL MEDIA PROFILES

I saved this one for last because I review a ton of social media pages and websites and this is a pet peeve of mine. Take time to review your profile to ensure that it is complete and your username, profile and header photos, bios, descriptions, and links are consistent across all of your social media channels. You want to ensure that no matter where someone is looking, that your brand is consistent across various marketing channels. Also, if you are a local brand, make sure you have your location in your descriptions and that the same geographic information is easy to find on your website. There have been many times I have visited an Instagram page, then tried to click over to their website and still couldn’t figure out where the business was located. Your profile is very important and helps get your fans into your sales funnel. If you want a great checklist to utilize, then be sure to check out Hootsuite’s “13 Ways to Improve Your Social Media Profiles in One House or Less”.

 

Well, those are my top five tips – what are your top social media tips that help you stay on top of your game? Please share your tips below in the comment area.

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2 Comments

MARLA O'DELL   on Friday 02/09/2018 at 02:17 PM

Great tips Yvonne! Mayesh does a fabulous job with social media.

Yvonne Ashton   on Monday 02/12/2018 at 02:11 PM

Thank you so much Marla!

Disclaimer: The opinions expressed in the comments shown above are those of the individual comment authors and do not reflect the views or opinions of this organization.